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Icegram6.5/10WowOptin8.8/10

Icegram vs WowOptin

WowOptin wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureIcegramWowOptin
Our score6.5/108.8/10 (better)
Starts at$99/year$41/year (better)
Free versionYesYes
Refund window–14 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday–70% off
CategoryEmail marketingEmail marketing
VendorIcegramWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Icegram if…

  • Site owners growing an email list
  • Marketers running popup or opt-in campaigns
Icegram reviewVisit Icegram (opens in a new tab)

Choose WowOptin if…

  • Site owners building email lists with popups
  • WooCommerce stores running targeted offers
  • Marketers testing popup variants
  • You want the lower starting price
WowOptin reviewVisit WowOptin (opens in a new tab)

Features

Icegram

  • Popups, action bars and toasts
  • Two-step opt-in
  • Targeting rules
  • A/B split testing
  • Geographical targeting
  • Remote campaigns

WowOptin

  • Visual popup editor
  • Exit-intent trigger
  • Audience and page targeting
  • Lead capture forms
  • A/B testing and analytics
  • Ready templates
  • Email tool integrations

Pros and cons

Icegram

  • Free Starter plan for a single site
  • Flat annual price for up to 3 sites on the Max plan
  • A/B split testing included on the Max plan
  • Advanced targeting and A/B testing need the paid Max plan
  • Paid plan is priced per year, not as a one-time purchase
  • Refund window is not stated on the pricing page

WowOptin

  • Free plan available with basic popup features
  • Over 700 ready-made popup templates
  • Built-in A/B testing and real-time analytics
  • Lifetime option at 135 for one site
  • 14-day money-back guarantee
  • Free plan includes only basic features
  • Yearly plans include one year of updates only
  • Lifetime Access covers one site; 25 sites needs the 180 plan

Pricing plans

Icegram

  • Starter

    Free

    1 site

    • Popups, action bars and toasts
    • Basic targeting rules
    • Two-step opt-in

  • MaxStarts here

    $99/year

    3 sites

    • A/B split testing
    • Geographical targeting
    • Premium themes

WowOptin

  • Free

    Free

    1 site

    • Basic features
    • Community support

  • 1 SiteStarts here

    $41/year

    1 site

    • 1 year updates
    • All Pro features
    • Priority support

  • Unlimited Sites

    $75/year

    Unlimited sites

    • 1 year updates
    • All Pro features
    • Priority support

Icegram vs WowOptin questions

Is Icegram better than WowOptin?

On our comparison WowOptin comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Icegram or WowOptin?

Icegram starts at $99/year and WowOptin starts at $41/year.

Can I get Icegram or WowOptin cheaper on Black Friday?

Both are on our Black Friday tracker. WowOptin was 70% off last year.

Both products

Icegram

6.5/10

Icegram offers WordPress plugins for lead capture, call to action, and email marketing, helping convert visitors to subscribers and automate marketing campaigns.

Free version
Yes
Price
From $99/year
Category
Email marketing
Not announcedBlack Friday deal for Icegram

WowOptin

8.8/10

WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.

Free version
Yes
Price
From $41/year
Category
Email marketing
Not announcedBlack Friday deal for WowOptin

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