Mailster is an easy to use Email Newsletter Plugin for WordPress.
- Free version
- No
- Price
- From $39/year
- Category
- Email marketing
Not announcedBlack Friday deal for Mailster
Mailster vs WowOptin
WowOptin wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Mailster | WowOptin |
|---|---|---|
| Our score | 6.7/10 | 8.8/10 (better) |
| Starts at | $39/year (better) | $41/year |
| Free version | No | Yes (better) |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | Mailster | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Mailster if…
- WordPress sites that send newsletters and drip campaigns
- Sites with large subscriber lists on a flat plan
- You want the lower starting price
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want to start free
Features
Mailster
- Unlimited subscribers, lists and forms
- Automations
- RSS and post-based campaigns
- Send through any email provider
- Advanced segmentation
- Campaign reports
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
Mailster
- Unlimited subscribers and lists on all plans
- 14-day free trial and 14-day money-back guarantee
- Sends through any email provider
- Public archive of past newsletters and 400 free and premium templates
- No free version
- Starter plan includes only 3 automations
- Automation count limits the Professional plan to 10, with unlimited automations only on Agency
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
Mailster
StarterStarts here
$39/year
1 site/domain sites
- Unlimited subscribers
- 3 automations
- 10 prechecks per month
Professional
$49/year
1 site/domain sites
- 10 automations
- 100 prechecks per month
- 7 premium email templates
Agency
$99/year
1 site/domain sites
- Unlimited automations
- 1000 prechecks per month
- 7 premium email templates
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
What Reddit says
Mailster
Reddit users discussing Mailster raise concerns about the plugin since its acquisition, including a lifetime license holder who says it has changed and that third-party templates are being abandoned. Others call it highly recommended for automation and segmentation, but ask whether it is still a good choice.
WowOptin
Not enough Reddit discussion yet.
Mailster vs WowOptin questions
Is Mailster better than WowOptin?
On our comparison WowOptin comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Mailster or WowOptin?
Mailster starts at $39/year and WowOptin starts at $41/year.
Can I get Mailster or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin