Popup Maker allows you to create, customize, and manage popups to increase conversions and grow email lists on your WordPress site.
- Free version
- Yes
- Price
- From $59.40/year
- Category
- Email marketing
Not announcedBlack Friday deal for Popup Maker
Popup Maker vs WowOptin
WowOptin wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Popup Maker | WowOptin |
|---|---|---|
| Our score | 8.7/10 | 8.8/10 (better) |
| Starts at | $59.40/year | $41/year (better) |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 600K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | Wppopupmaker | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Popup Maker if…
- WordPress sites collecting email sign-ups
- Sites that need conditional popups
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Features
Popup Maker
- Unlimited popups
- Event-based triggers
- Conditional logic
- Unlimited theming
- Advanced analytics
- Ecommerce and LMS integration
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
Popup Maker
- Free version on WordPress.org
- Unlimited popups and impressions
- Event-based triggers and conditional logic
- 30-day money-back guarantee
- Revenue attribution and ecommerce integration need the Pro+ plan
- Trustpilot rating based on a single review
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
Popup Maker
ProStarts here
$59.40/year
5 sites
- Advanced analytics
- Professional CTA management
- FluentCRM integration
Pro+
$149.40/year
5 sites
- Complete revenue attribution
- Ecommerce integration
- LMS integration
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
Popup Maker vs WowOptin questions
Is Popup Maker better than WowOptin?
On our comparison WowOptin comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Popup Maker or WowOptin?
Popup Maker starts at $59.40/year and WowOptin starts at $41/year.
Can I get Popup Maker or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin
