MailOptin vs Popup Maker

Popup Maker wins 4 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinPopup Maker
Our score8.5/108.7/10 (better)
Starts at$99/year$59.40/year (better)
Free versionYesYes
Refund window14 days30 days (better)
BillingSubscriptionFree + paid plans
Active installs10K+600K+ (better)
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptinWppopupmaker
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin

Choose Popup Maker if…

  • WordPress sites collecting email sign-ups
  • Sites that need conditional popups
  • You want the lower starting price

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

Popup Maker

  • Unlimited popups
  • Event-based triggers
  • Conditional logic
  • Unlimited theming
  • Advanced analytics
  • Ecommerce and LMS integration

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

Popup Maker

  • Free version on WordPress.org
  • Unlimited popups and impressions
  • Event-based triggers and conditional logic
  • 30-day money-back guarantee
  • Revenue attribution and ecommerce integration need the Pro+ plan
  • Trustpilot rating based on a single review

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

Popup Maker

  • ProStarts here

    $59.40/year

    5 sites

    • Advanced analytics
    • Professional CTA management
    • FluentCRM integration
  • Pro+

    $149.40/year

    5 sites

    • Complete revenue attribution
    • Ecommerce integration
    • LMS integration

MailOptin vs Popup Maker questions

Is MailOptin better than Popup Maker?

On our comparison Popup Maker comes out ahead on 4 of 4 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or Popup Maker?

MailOptin starts at $99/year and Popup Maker starts at $59.40/year.

Can I get MailOptin or Popup Maker cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

Popup Maker allows you to create, customize, and manage popups to increase conversions and grow email lists on your WordPress site.

Free version
Yes
Price
From $59.40/year
Category
Email marketing

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