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MailOptin8.5/10WowOptin8.8/10

MailOptin vs WowOptin

WowOptin wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinWowOptin
Our score8.5/108.8/10 (better)
Starts at$99/year$41/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs10K+–
Last Black Friday–70% off
CategoryEmail marketingEmail marketing
VendorMailOptinWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin
MailOptin reviewVisit MailOptin (opens in a new tab)

Choose WowOptin if…

  • Site owners building email lists with popups
  • WooCommerce stores running targeted offers
  • Marketers testing popup variants
  • You want the lower starting price
WowOptin reviewVisit WowOptin (opens in a new tab)

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

WowOptin

  • Visual popup editor
  • Exit-intent trigger
  • Audience and page targeting
  • Lead capture forms
  • A/B testing and analytics
  • Ready templates
  • Email tool integrations

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

WowOptin

  • Free plan available with basic popup features
  • Over 700 ready-made popup templates
  • Built-in A/B testing and real-time analytics
  • Lifetime option at 135 for one site
  • 14-day money-back guarantee
  • Free plan includes only basic features
  • Yearly plans include one year of updates only
  • Lifetime Access covers one site; 25 sites needs the 180 plan

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation

  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters

  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

WowOptin

  • Free

    Free

    1 site

    • Basic features
    • Community support

  • 1 SiteStarts here

    $41/year

    1 site

    • 1 year updates
    • All Pro features
    • Priority support

  • Unlimited Sites

    $75/year

    Unlimited sites

    • 1 year updates
    • All Pro features
    • Priority support

MailOptin vs WowOptin questions

Is MailOptin better than WowOptin?

On our comparison WowOptin comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or WowOptin?

MailOptin starts at $99/year and WowOptin starts at $41/year.

Can I get MailOptin or WowOptin cheaper on Black Friday?

Both are on our Black Friday tracker. WowOptin was 70% off last year.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing
Not announcedBlack Friday deal for MailOptin

WowOptin

8.8/10

WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.

Free version
Yes
Price
From $41/year
Category
Email marketing
Not announcedBlack Friday deal for WowOptin

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