Methodology
How we score and rank products
Every score on this site comes from a formula, not an opinion. Here's the formula, the data behind it and how we keep it honest.
- 688products tracked
- 467Kratings analysed
- 633pricing pages checked
- 305Reddit threads read
Our four rules
Data first
Scores come from public ratings, weighted by how many reviews stand behind them. We don't hand out scores.
Independent
Affiliate links never change a score or a ranking. Products without an affiliate deal rank the same way.
Checked by hand
Prices and deals are read from the vendor's own pricing page, with every source kept on file.
Kept fresh
We recheck prices regularly, and daily during the Black Friday window, Nov 20 to Dec 2.
The score, step by step
- 1
Collect ratings
We gather each product's rating from up to six sources and convert them to the same 0 to 1 scale.
- 2
Weight by evidence
Each source counts in proportion to its review count, on a log scale. A rating from 1,000 reviews counts fully, one from 10 reviews counts a third.
- 3
Start from neutral
Every product starts at a neutral 7 out of 10, so a handful of reviews can't push it to the top or the bottom.
- 4
Average and round
We take the weighted average of everything, scale it to 10 and round to one decimal.
| Source | Weight | What it measures |
|---|---|---|
| WordPress.org | 1.0 | Star ratings and active installs from the official plugin and theme directory. |
| G2 | 1.0 | Verified business-software reviews. |
| Trustpilot | 0.8 | Customer reviews of the vendor. Lower weight because they often cover support, not the product. |
| Capterra | 0.8 | Software reviews from verified users. |
| 0.6 | What developers and site owners say in r/Wordpress and similar communities, read as positive, mixed or negative. | |
| Our readers | up to 1.2 | Star ratings left on our review pages. Their weight grows with each rating. |
Products with no rating from any source show "Not rated yet" instead of a score. You can rate any product on its review page.
The directory in numbers
- 9 to 106
- 8 to 9275
- 7 to 8145
- 6 to 730
- Below 68
464 of 688 products have enough ratings for a score.
- eCommerce55%
- Other tools55%
- Email marketing54%
- Security52%
- Membership & LMS52%
- Admin & dev tools52%
- Media & galleries49%
- Forms46%
- SEO45%
- Backup45%
- Themes44%
- Page builders41%
- Performance39%
- Blocks39%
From 126 products with a recorded discount.
How we check deals
Codes are tested where we can
We list a code only when the vendor publishes it or we've seen it work at checkout. Expired codes are marked, not hidden.
Sale status is dated
Every Black Friday page shows its status and when we last checked it. "Not announced" means we looked and found nothing yet.
Corrections
Spotted a wrong price or a dead code? Tell us and we fix it, usually the same day.