MailOptin vs Mailster

MailOptin wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinMailster
Our score8.5/10 (better)6.7/10
Starts at$99/year$39/year (better)
Free versionYes (better)No
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs10K+–
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptinMailster
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin
  • You want to start free

Choose Mailster if…

  • WordPress sites that send newsletters and drip campaigns
  • Sites with large subscriber lists on a flat plan
  • You want the lower starting price

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

Mailster

  • Unlimited subscribers, lists and forms
  • Automations
  • RSS and post-based campaigns
  • Send through any email provider
  • Advanced segmentation
  • Campaign reports

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

Mailster

  • Unlimited subscribers and lists on all plans
  • 14-day free trial and 14-day money-back guarantee
  • Sends through any email provider
  • Public archive of past newsletters and 400 free and premium templates
  • No free version
  • Starter plan includes only 3 automations
  • Automation count limits the Professional plan to 10, with unlimited automations only on Agency

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

Mailster

  • StarterStarts here

    $39/year

    1 site/domain sites

    • Unlimited subscribers
    • 3 automations
    • 10 prechecks per month
  • Professional

    $49/year

    1 site/domain sites

    • 10 automations
    • 100 prechecks per month
    • 7 premium email templates
  • Agency

    $99/year

    1 site/domain sites

    • Unlimited automations
    • 1000 prechecks per month
    • 7 premium email templates

What Reddit says

MailOptin

Not enough Reddit discussion yet.

Mailster

Reddit users discussing Mailster raise concerns about the plugin since its acquisition, including a lifetime license holder who says it has changed and that third-party templates are being abandoned. Others call it highly recommended for automation and segmentation, but ask whether it is still a good choice.

MailOptin vs Mailster questions

Is MailOptin better than Mailster?

On our comparison MailOptin comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or Mailster?

MailOptin starts at $99/year and Mailster starts at $39/year.

Can I get MailOptin or Mailster cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

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