Icegram vs MailOptin

MailOptin wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureIcegramMailOptin
Our score6.5/108.5/10 (better)
Starts at$99/year$99/year
Free versionYesYes
Refund window–14 days
BillingSubscriptionSubscription
Active installs–10K+
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorIcegramMailOptin
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Icegram if…

  • Site owners growing an email list
  • Marketers running popup or opt-in campaigns

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin

Features

Icegram

  • Popups, action bars and toasts
  • Two-step opt-in
  • Targeting rules
  • A/B split testing
  • Geographical targeting
  • Remote campaigns

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

Pros and cons

Icegram

  • Free Starter plan for a single site
  • Flat annual price for up to 3 sites on the Max plan
  • A/B split testing included on the Max plan
  • Advanced targeting and A/B testing need the paid Max plan
  • Paid plan is priced per year, not as a one-time purchase
  • Refund window is not stated on the pricing page

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

Pricing plans

Icegram

  • Starter

    Free

    1 site

    • Popups, action bars and toasts
    • Basic targeting rules
    • Two-step opt-in
  • MaxStarts here

    $99/year

    3 sites

    • A/B split testing
    • Geographical targeting
    • Premium themes

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

Icegram vs MailOptin questions

Is Icegram better than MailOptin?

On our comparison MailOptin comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.

Which is cheaper, Icegram or MailOptin?

Icegram starts at $99/year and MailOptin starts at $99/year.

Can I get Icegram or MailOptin cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

Icegram

6.5/10

Icegram offers WordPress plugins for lead capture, call to action, and email marketing, helping convert visitors to subscribers and automate marketing campaigns.

Free version
Yes
Price
From $99/year
Category
Email marketing

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

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