Icegram vs Mailster

Mailster wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureIcegramMailster
Our score6.5/106.7/10 (better)
Starts at$99/year$39/year (better)
Free versionYes (better)No
Refund window–14 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorIcegramMailster
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Icegram if…

  • Site owners growing an email list
  • Marketers running popup or opt-in campaigns
  • You want to start free

Choose Mailster if…

  • WordPress sites that send newsletters and drip campaigns
  • Sites with large subscriber lists on a flat plan
  • You want the lower starting price

Features

Icegram

  • Popups, action bars and toasts
  • Two-step opt-in
  • Targeting rules
  • A/B split testing
  • Geographical targeting
  • Remote campaigns

Mailster

  • Unlimited subscribers, lists and forms
  • Automations
  • RSS and post-based campaigns
  • Send through any email provider
  • Advanced segmentation
  • Campaign reports

Pros and cons

Icegram

  • Free Starter plan for a single site
  • Flat annual price for up to 3 sites on the Max plan
  • A/B split testing included on the Max plan
  • Advanced targeting and A/B testing need the paid Max plan
  • Paid plan is priced per year, not as a one-time purchase
  • Refund window is not stated on the pricing page

Mailster

  • Unlimited subscribers and lists on all plans
  • 14-day free trial and 14-day money-back guarantee
  • Sends through any email provider
  • Public archive of past newsletters and 400 free and premium templates
  • No free version
  • Starter plan includes only 3 automations
  • Automation count limits the Professional plan to 10, with unlimited automations only on Agency

Pricing plans

Icegram

  • Starter

    Free

    1 site

    • Popups, action bars and toasts
    • Basic targeting rules
    • Two-step opt-in
  • MaxStarts here

    $99/year

    3 sites

    • A/B split testing
    • Geographical targeting
    • Premium themes

Mailster

  • StarterStarts here

    $39/year

    1 site/domain sites

    • Unlimited subscribers
    • 3 automations
    • 10 prechecks per month
  • Professional

    $49/year

    1 site/domain sites

    • 10 automations
    • 100 prechecks per month
    • 7 premium email templates
  • Agency

    $99/year

    1 site/domain sites

    • Unlimited automations
    • 1000 prechecks per month
    • 7 premium email templates

What Reddit says

Icegram

Not enough Reddit discussion yet.

Mailster

Reddit users discussing Mailster raise concerns about the plugin since its acquisition, including a lifetime license holder who says it has changed and that third-party templates are being abandoned. Others call it highly recommended for automation and segmentation, but ask whether it is still a good choice.

Icegram vs Mailster questions

Is Icegram better than Mailster?

On our comparison Mailster comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Icegram or Mailster?

Icegram starts at $99/year and Mailster starts at $39/year.

Can I get Icegram or Mailster cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

Icegram

6.5/10

Icegram offers WordPress plugins for lead capture, call to action, and email marketing, helping convert visitors to subscribers and automate marketing campaigns.

Free version
Yes
Price
From $99/year
Category
Email marketing

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