Most Powerful Lead Generation Software for Marketers
- Free version
- No
- Price
- From $210/year
- Category
- Email marketing
Not announcedBlack Friday deal for OptinMonster
OptinMonster vs WowOptin
WowOptin wins 4 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | OptinMonster | WowOptin |
|---|---|---|
| Our score | 5.1/10 | 8.8/10 (better) |
| Starts at | $210/year | $41/year (better) |
| Free version | No | Yes (better) |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | 60% off | 70% off (better) |
| Category | Email marketing | Email marketing |
| Vendor | OptinMonster | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose OptinMonster if…
- Marketers growing email lists from existing traffic
- Online stores reducing cart abandonment
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want to start free
Features
OptinMonster
- Exit-intent popups
- Template library
- Page and behavior targeting
- A/B testing
- Coupon wheel campaigns
- eCommerce integrations
- Email and CRM integrations
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
OptinMonster
- 14-day money-back guarantee on every plan
- 700+ templates included on all plans
- Impression-based pricing that does not charge for page views
- OptinMonster University training included with subscriptions
- No free plan, only a trial with 500 impression credits
- Renewals are billed at full price after the first year
- Basic plan includes only simple analytics
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
OptinMonster
BasicStarts here
$210/year
1 site
- 2,500 impressions per month
- 700+ templates
- Introductory first year at $108
Plus
$570/year
2 sites
- 10,000 impressions per month
- A/B testing and full analytics
- Introductory first year at $324
Pro
$870/year
3 sites
- 25,000 impressions per month
- Exit-intent technology and webhooks
- Introductory first year at $444
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
What Reddit says
OptinMonster
Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.
WowOptin
Not enough Reddit discussion yet.
OptinMonster vs WowOptin questions
Is OptinMonster better than WowOptin?
On our comparison WowOptin comes out ahead on 4 of 4 measurable points. The right pick still depends on what you build.
Which is cheaper, OptinMonster or WowOptin?
OptinMonster starts at $210/year and WowOptin starts at $41/year.
Can I get OptinMonster or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. OptinMonster was 60% off last year. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin