The Freaky Blog
NotificationX8.6/10OptinMonster5.1/10

NotificationX vs OptinMonster

NotificationX wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureNotificationXOptinMonster
Our score8.6/10 (better)5.1/10
Starts at$37/year (better)$210/year
Free versionYes (better)No
Refund window–14 days
BillingSubscriptionSubscription
Active installs30K+–
Last Black Friday–60% off
CategoryEmail marketingEmail marketing
VendorNotificationXOptinMonster
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose NotificationX if…

  • WooCommerce store owners showing recent sales
  • Marketers adding urgency to offers
  • You want to start free
  • You want the lower starting price
NotificationX reviewVisit NotificationX (opens in a new tab)

Choose OptinMonster if…

  • Marketers growing email lists from existing traffic
  • Online stores reducing cart abandonment
OptinMonster reviewVisit OptinMonster (opens in a new tab)

Features

NotificationX

  • Social proof notifications
  • Notification bar
  • Exit-intent popup
  • Discount alerts
  • Google reviews alert
  • Campaign analytics

OptinMonster

  • Exit-intent popups
  • Template library
  • Page and behavior targeting
  • A/B testing
  • Coupon wheel campaigns
  • eCommerce integrations
  • Email and CRM integrations

Pros and cons

NotificationX

  • Free version listed on WordPress.org
  • Individual plan starts at 37 per year for one site
  • Lifetime plan at 259 covers unlimited sites
  • Support and updates are included for one year on the annual plans
  • The Individual plan covers one active site only
  • No money-back period is listed on the pricing page

OptinMonster

  • 14-day money-back guarantee on every plan
  • 700+ templates included on all plans
  • Impression-based pricing that does not charge for page views
  • OptinMonster University training included with subscriptions
  • No free plan, only a trial with 500 impression credits
  • Renewals are billed at full price after the first year
  • Basic plan includes only simple analytics

Pricing plans

NotificationX

  • IndividualStarts here

    $37/year

    1 site

    • 1 year of support and updates
    • 15+ notification types
    • 20+ advanced integrations

  • Business

    $139/year

    Unlimited sites

    • 1 year of support and updates
    • Exit-intent popup
    • Google reviews alert

  • Lifetime Unlimited

    $259 lifetime

    Unlimited sites

    • Lifetime updates and support
    • Campaign analytics
    • Cross domain notice

OptinMonster

  • BasicStarts here

    $210/year

    1 site

    • 2,500 impressions per month
    • 700+ templates
    • Introductory first year at $108

  • Plus

    $570/year

    2 sites

    • 10,000 impressions per month
    • A/B testing and full analytics
    • Introductory first year at $324

  • Pro

    $870/year

    3 sites

    • 25,000 impressions per month
    • Exit-intent technology and webhooks
    • Introductory first year at $444

What Reddit says

NotificationX

Not enough Reddit discussion yet.

OptinMonster

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.

NotificationX vs OptinMonster questions

Is NotificationX better than OptinMonster?

On our comparison NotificationX comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, NotificationX or OptinMonster?

NotificationX starts at $37/year and OptinMonster starts at $210/year.

Can I get NotificationX or OptinMonster cheaper on Black Friday?

Both are on our Black Friday tracker. OptinMonster was 60% off last year.

Both products

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