The Freaky Blog
NotificationX8.6/10WP Mail SMTP8.1/10

NotificationX vs WP Mail SMTP

NotificationX wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureNotificationXWP Mail SMTP
Our score8.6/10 (better)8.1/10
Starts at$37/year (better)$49/year
Free versionYesYes
Refund window–14 days
BillingSubscriptionSubscription
Active installs30K+4M+ (better)
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorNotificationXWP Mail SMTP
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose NotificationX if…

  • WooCommerce store owners showing recent sales
  • Marketers adding urgency to offers
  • You want the lower starting price
NotificationX reviewVisit NotificationX (opens in a new tab)

Choose WP Mail SMTP if…

  • WordPress sites with email delivery problems
  • Agencies managing many client sites
WP Mail SMTP reviewVisit WP Mail SMTP (opens in a new tab)

Features

NotificationX

  • Social proof notifications
  • Notification bar
  • Exit-intent popup
  • Discount alerts
  • Google reviews alert
  • Campaign analytics

WP Mail SMTP

  • Many mail services
  • Email logging
  • Email reports
  • Failure alerts
  • Backup connections
  • Smart email routing

Pros and cons

NotificationX

  • Free version listed on WordPress.org
  • Individual plan starts at 37 per year for one site
  • Lifetime plan at 259 covers unlimited sites
  • Support and updates are included for one year on the annual plans
  • The Individual plan covers one active site only
  • No money-back period is listed on the pricing page

WP Mail SMTP

  • Free version on WordPress.org
  • Pro plan starts at 49 per year for one site
  • 14-day money-back guarantee
  • Works with many transactional mail services
  • Email logging, tracking and reports need the Pro plan
  • Setup done by the vendor costs extra on the Elite plan

Pricing plans

NotificationX

  • IndividualStarts here

    $37/year

    1 site

    • 1 year of support and updates
    • 15+ notification types
    • 20+ advanced integrations

  • Business

    $139/year

    Unlimited sites

    • 1 year of support and updates
    • Exit-intent popup
    • Google reviews alert

  • Lifetime Unlimited

    $259 lifetime

    Unlimited sites

    • Lifetime updates and support
    • Campaign analytics
    • Cross domain notice

WP Mail SMTP

  • ProStarts here

    $49/year

    1 site sites

    • Email logging, tracking and reports
    • Email failure alerts
    • Standard support

  • Elite

    $99/year

    Not stated sites

    • Everything in Pro
    • White glove setup by the vendor's experts
    • Priority support

  • Developer

    $199/year

    20 sites sites

    • Everything in Pro
    • Priority support
    • Backup connections

What Reddit says

NotificationX

Not enough Reddit discussion yet.

WP Mail SMTP

Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.

NotificationX vs WP Mail SMTP questions

Is NotificationX better than WP Mail SMTP?

On our comparison NotificationX comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, NotificationX or WP Mail SMTP?

NotificationX starts at $37/year and WP Mail SMTP starts at $49/year.

Can I get NotificationX or WP Mail SMTP cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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