WP Mail SMTP wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
| Feature | Poptics | WP Mail SMTP |
|---|---|---|
| Our score | 8.3/10 (better) | 8.1/10 |
| Starts at | $59/year | $49/year (better) |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 1K+ | 4M+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | Aethonic | WP Mail SMTP |
| Black Friday 2026 | Not announced | Not announced |
StandardStarts here
$59/year
1 domain sites
Premium
$104/year
50 domains sites
Agency
$204/year
500 domains sites
ProStarts here
$49/year
1 site sites
Elite
$99/year
Not stated sites
Developer
$199/year
20 sites sites
Not enough Reddit discussion yet.
Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.
On our comparison WP Mail SMTP comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Poptics starts at $59/year and WP Mail SMTP starts at $49/year.
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Poptics is a WordPress popup builder that helps generate leads, reduce cart abandonment, promote offers, and improve conversions with no-code popups.
#1 WordPress SMTP Plugin in the World