The Freaky Blog
FluentCRM8.6/10OptinMonster5.1/10

FluentCRM vs OptinMonster

FluentCRM wins 3 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluentCRMOptinMonster
Our score8.6/10 (better)5.1/10
Starts at$103/year (better)$210/year
Free versionYes (better)No
Refund window–14 days
BillingSubscriptionSubscription
Active installs80K+–
Last Black Friday40% off60% off (better)
CategoryEmail marketingEmail marketing
VendorFluentCRMOptinMonster
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FluentCRM if…

  • WordPress site owners replacing a hosted email tool
  • Agencies managing email for client sites
  • You want to start free
  • You want the lower starting price
FluentCRM reviewVisit FluentCRM (opens in a new tab)

Choose OptinMonster if…

  • Marketers growing email lists from existing traffic
  • Online stores reducing cart abandonment
OptinMonster reviewVisit OptinMonster (opens in a new tab)

Features

FluentCRM

  • Email automation builder
  • Unlimited contacts and campaigns
  • Segmentation with tags and lists
  • Email campaign reports
  • Funnel builder
  • Built-in opt-in forms
  • 45+ free integrations

OptinMonster

  • Exit-intent popups
  • Template library
  • Page and behavior targeting
  • A/B testing
  • Coupon wheel campaigns
  • eCommerce integrations
  • Email and CRM integrations

Pros and cons

FluentCRM

  • Free version available on WordPress.org
  • Priced by number of sites, with no fees as the contact list grows
  • Contact and campaign data is stored in your own WordPress database
  • Integrates with WooCommerce and common LMS and membership plugins
  • Email delivery depends on an SMTP service such as Amazon SES
  • Runs only inside the WordPress dashboard
  • No lifetime plan is listed on the pricing page

OptinMonster

  • 14-day money-back guarantee on every plan
  • 700+ templates included on all plans
  • Impression-based pricing that does not charge for page views
  • OptinMonster University training included with subscriptions
  • No free plan, only a trial with 500 impression credits
  • Renewals are billed at full price after the first year
  • Basic plan includes only simple analytics

Pricing plans

FluentCRM

  • Solo / BloggerStarts here

    $103/year

    1 site

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

  • Small Business

    $199/year

    5 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

  • Agency

    $399/year

    50 sites

    • Unlimited contacts
    • Unlimited email campaigns
    • 1 year plugin updates and priority support

OptinMonster

  • BasicStarts here

    $210/year

    1 site

    • 2,500 impressions per month
    • 700+ templates
    • Introductory first year at $108

  • Plus

    $570/year

    2 sites

    • 10,000 impressions per month
    • A/B testing and full analytics
    • Introductory first year at $324

  • Pro

    $870/year

    3 sites

    • 25,000 impressions per month
    • Exit-intent technology and webhooks
    • Introductory first year at $444

What Reddit says

FluentCRM

Not enough Reddit discussion yet.

OptinMonster

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.

FluentCRM vs OptinMonster questions

Is FluentCRM better than OptinMonster?

On our comparison FluentCRM comes out ahead on 3 of 4 measurable points. The right pick still depends on what you build.

Which is cheaper, FluentCRM or OptinMonster?

FluentCRM starts at $103/year and OptinMonster starts at $210/year.

Can I get FluentCRM or OptinMonster cheaper on Black Friday?

Both are on our Black Friday tracker. FluentCRM was 40% off last year. OptinMonster was 60% off last year.

Both products

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