Easy WP SMTP vs OptinMonster

Easy WP SMTP wins 4 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

Feature	Easy WP SMTP	OptinMonster
Our score	7.8/10 (better)	5.1/10
Starts at	$49.50/year (better)	$210/year
Free version	Yes (better)	No
Refund window	14 days	14 days
Billing	Subscription	Subscription
Active installs	500K+	–
Last Black Friday	70% off (better)	60% off
Category	Email marketing	Email marketing
Vendor	Easy WP SMTP	OptinMonster
Black Friday 2026	Not announced	Not announced

Which should you choose?

Choose Easy WP SMTP if…

Site owners fixing contact form and WooCommerce email delivery
Agencies managing several client sites
You want to start free
You want the lower starting price

Easy WP SMTP review Visit Easy WP SMTP

Choose OptinMonster if…

Marketers growing email lists from existing traffic
Online stores reducing cart abandonment

OptinMonster review Visit OptinMonster

Features

Easy WP SMTP

Setup wizard
Many mailer options
Gmail and Microsoft 365 connection
Email logging
Email failure alerts
Backup connection

OptinMonster

Exit-intent popups
Template library
Page and behavior targeting
A/B testing
Coupon wheel campaigns
eCommerce integrations
Email and CRM integrations

Pros and cons

Easy WP SMTP

Free version on WordPress.org with a 4.6 star rating
Works with many transactional mailers and custom SMTP servers
Setup wizard for first-time configuration
14-day refund on paid plans

Gmail, Microsoft 365 and Amazon SES connections need a paid plan
Email logs, alerts, and backup connections need a paid plan
Paid plans renew yearly and are priced per site count

OptinMonster

14-day money-back guarantee on every plan
700+ templates included on all plans
Impression-based pricing that does not charge for page views
OptinMonster University training included with subscriptions

No free plan, only a trial with 500 impression credits
Renewals are billed at full price after the first year
Basic plan includes only simple analytics

Pricing plans

Easy WP SMTP

BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers

OptinMonster

BasicStarts here
$210/year
1 site
- 2,500 impressions per month
- 700+ templates
- Introductory first year at $108
Plus
$570/year
2 sites
- 10,000 impressions per month
- A/B testing and full analytics
- Introductory first year at $324
Pro
$870/year
3 sites
- 25,000 impressions per month
- Exit-intent technology and webhooks
- Introductory first year at $444

What Reddit says

Easy WP SMTP

Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.

OptinMonster

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.