The Freaky Blog
OptinMonster5.1/10PopupKit8.1/10

OptinMonster vs PopupKit

PopupKit wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureOptinMonsterPopupKit
Our score5.1/108.1/10 (better)
Starts at$210/year$44/year (better)
Free versionNoYes (better)
Refund window14 days14 days
BillingSubscriptionFree + paid plans
Active installs–70K+
Last Black Friday60% off–
CategoryEmail marketingOther tools
VendorOptinMonsterWpmet
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose OptinMonster if…

  • Marketers growing email lists from existing traffic
  • Online stores reducing cart abandonment
OptinMonster reviewVisit OptinMonster (opens in a new tab)

Choose PopupKit if…

  • Sites collecting email sign-ups
  • Stores running promotions and announcements
  • You want to start free
  • You want the lower starting price
PopupKit reviewVisit PopupKit (opens in a new tab)

Features

OptinMonster

  • Exit-intent popups
  • Template library
  • Page and behavior targeting
  • A/B testing
  • Coupon wheel campaigns
  • eCommerce integrations
  • Email and CRM integrations

PopupKit

  • Drag-and-drop builder
  • Advanced triggers
  • Page and device targeting
  • Pre-built templates
  • Conversion analytics
  • Integrations

Pros and cons

OptinMonster

  • 14-day money-back guarantee on every plan
  • 700+ templates included on all plans
  • Impression-based pricing that does not charge for page views
  • OptinMonster University training included with subscriptions
  • No free plan, only a trial with 500 impression credits
  • Renewals are billed at full price after the first year
  • Basic plan includes only simple analytics

PopupKit

  • Free version on WordPress.org
  • 270+ pre-built templates
  • Unlimited pageviews on all plans
  • Lifetime Personal plan costs $116, versus $44 per year
  • Yearly plans include one year of updates only

Pricing plans

OptinMonster

  • BasicStarts here

    $210/year

    1 site

    • 2,500 impressions per month
    • 700+ templates
    • Introductory first year at $108

  • Plus

    $570/year

    2 sites

    • 10,000 impressions per month
    • A/B testing and full analytics
    • Introductory first year at $324

  • Pro

    $870/year

    3 sites

    • 25,000 impressions per month
    • Exit-intent technology and webhooks
    • Introductory first year at $444

PopupKit

  • PersonalStarts here

    $44/year

    1 site license sites

    • Unlimited pageviews
    • 1 year updates
    • Standard support

  • Professional

    $103/year

    5 site license sites

    • Unlimited pageviews
    • 1 year updates
    • Priority support

  • Agency

    $139/year

    Unlimited sites

    • Unlimited pageviews
    • 1 year updates
    • VIP support 24/7

What Reddit says

OptinMonster

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.

PopupKit

Not enough Reddit discussion yet.

OptinMonster vs PopupKit questions

Is OptinMonster better than PopupKit?

On our comparison PopupKit comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, OptinMonster or PopupKit?

OptinMonster starts at $210/year and PopupKit starts at $44/year.

Can I get OptinMonster or PopupKit cheaper on Black Friday?

Both are on our Black Friday tracker. OptinMonster was 60% off last year.

Both products

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