Best Social Proof & FOMO Marketing Solution
- Free version
- Yes
- Price
- From $37/year
- Category
- Email marketing
Not announcedBlack Friday deal for NotificationX
NotificationX vs WowOptin
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | NotificationX | WowOptin |
|---|---|---|
| Our score | 8.6/10 | 8.8/10 (better) |
| Starts at | $37/year (better) | $41/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 30K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | NotificationX | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose NotificationX if…
- WooCommerce store owners showing recent sales
- Marketers adding urgency to offers
- You want the lower starting price
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
Features
NotificationX
- Social proof notifications
- Notification bar
- Exit-intent popup
- Discount alerts
- Google reviews alert
- Campaign analytics
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
NotificationX
- Free version listed on WordPress.org
- Individual plan starts at 37 per year for one site
- Lifetime plan at 259 covers unlimited sites
- Support and updates are included for one year on the annual plans
- The Individual plan covers one active site only
- No money-back period is listed on the pricing page
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
NotificationX
IndividualStarts here
$37/year
1 site
- 1 year of support and updates
- 15+ notification types
- 20+ advanced integrations
Business
$139/year
Unlimited sites
- 1 year of support and updates
- Exit-intent popup
- Google reviews alert
Lifetime Unlimited
$259 lifetime
Unlimited sites
- Lifetime updates and support
- Campaign analytics
- Cross domain notice
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
NotificationX vs WowOptin questions
Is NotificationX better than WowOptin?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, NotificationX or WowOptin?
NotificationX starts at $37/year and WowOptin starts at $41/year.
Can I get NotificationX or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin