Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs WP-Optimize
WP-Optimize wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | WP-Optimize |
|---|---|---|
| Our score | 7.8/10 | 8.7/10 (better) |
| Starts at | $4.99/month | $49/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Free + paid plans |
| Active installs | 900K+ | 1M+ (better) |
| Last Black Friday | 40% off | – |
| Category | Performance | Performance |
| Vendor | WP Media | TeamUpdraft |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
Choose WP-Optimize if…
- Site owners who want caching and clean-up in one plugin
- Sites with large media libraries
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
WP-Optimize
- Page caching
- Image compression
- Database clean-up
- Unused image removal
- Minification
- Lazy loading
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
WP-Optimize
- Free version on WordPress.org covers the core optimization tools
- Caching, image compression and database clean-up in one plugin
- Lazy loading and minification included
- 14-day money-back guarantee on paid plans
- Paid plans are billed yearly
- Trustpilot and G2 ratings were not found for the vendor
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
WP-Optimize
StarterStarts here
$49/year
Up to 2 sites sites
Business
$99/year
Up to 5 sites sites
Enterprise
$194/year
Unlimited sites
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
WP-Optimize
Not enough Reddit discussion yet.
Imagify vs WP-Optimize questions
Is Imagify better than WP-Optimize?
On our comparison WP-Optimize comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or WP-Optimize?
Imagify starts at $4.99/month and WP-Optimize starts at $49/year.
Can I get Imagify or WP-Optimize cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
Th most popular backup & migration plugin, rated 5 stars on the directory.
- Free version
- Yes
- Price
- From $49/year
- Category
- Performance
Not announcedBlack Friday deal for WP-Optimize
