Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs Perfmatters
Imagify wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | Perfmatters |
|---|---|---|
| Our score | 7.8/10 | 7.8/10 |
| Starts at | $4.99/month | $29.95/year |
| Free version | Yes (better) | No |
| Refund window | – | 30 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 900K+ | – |
| Last Black Friday | 40% off (better) | 30% off |
| Category | Performance | Performance |
| Vendor | WP Media | Perfmatters |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
- You want to start free
Choose Perfmatters if…
- Site owners who want manual control over scripts
- Agencies managing several WordPress sites
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
Perfmatters
- Script Manager
- Lazy loading
- Database optimization
- CDN rewrite
- Bloat removal
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
Perfmatters
- Per-page Script Manager removes unused scripts without code
- Lazy loading includes iframe thumbnails for YouTube and Vimeo embeds
- Scheduled database cleanup
- 30-day money-back guarantee
- No free version and no WordPress.org listing
- No lifetime deal
- Each plan includes one year of support and updates
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
Perfmatters
1 Site - PersonalStarts here
$29.95/year
1 site
- 1 year premium support and updates
- 30-day money-back guarantee
3 Sites - Business
$59.95/year
3 sites
- 1 year premium support and updates
- 30-day money-back guarantee
Unlimited Sites
$124.95/year
Unlimited sites
- 1 year premium support and updates
- Multisite support
- 30-day money-back guarantee
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
Perfmatters
Reddit users ask whether Perfmatters or WP Rocket is the better choice for WordPress performance, in two near-identical threads. The threads contain no verdicts or first-hand experience, so there is no clear praise or complaint.
Imagify vs Perfmatters questions
Is Imagify better than Perfmatters?
On our comparison Imagify comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or Perfmatters?
Imagify starts at $4.99/month and Perfmatters starts at $29.95/year.
Can I get Imagify or Perfmatters cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year. Perfmatters was 30% off last year.
Both products
Perfmatters is a lightweight WordPress performance plugin designed to speed up your site by optimizing code and reducing bloat.
- Free version
- No
- Price
- From $29.95/year
- Category
- Performance
Not announcedBlack Friday deal for Perfmatters