Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs Smush Pro
Smush Pro wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | Smush Pro |
|---|---|---|
| Our score | 7.8/10 | 8.5/10 (better) |
| Starts at | $4.99/month | $50/year |
| Free version | Yes | Yes |
| Refund window | – | 30 days |
| Billing | Free + paid plans | Free + paid plans |
| Active installs | 900K+ | 1M+ (better) |
| Last Black Friday | 40% off | – |
| Category | Performance | Performance |
| Vendor | WP Media | WPMU DEV |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
Choose Smush Pro if…
- Site owners who want smaller, faster images
- Agencies optimizing client sites
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
Smush Pro
- Compression levels
- Next-gen formats
- Automatic optimization
- Lazy load and preload
- Global CDN
- Directory Smush
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
Smush Pro
- Free version available on WordPress.org
- Plans range from one site to unlimited sites
- Includes CDN and next-gen image formats
- Free version limits each image to 5MB; Pro allows 256MB
- Premium membership bundles other WPMU DEV tools, not just Smush
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
Smush Pro
Pro Basic
$50/year
1 site sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
Pro Standard
$75/year
3 sites sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
PremiumStarts here
$4.99/month
Unlimited sites
- All WPMU DEV Pro plugins
- Unlimited 24/7 expert support
- Unlimited backups and CDN
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
Smush Pro
Not enough Reddit discussion yet.
Imagify vs Smush Pro questions
Is Imagify better than Smush Pro?
On our comparison Smush Pro comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or Smush Pro?
Imagify starts at $4.99/month and Smush Pro starts at $50/year.
Can I get Imagify or Smush Pro cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.
- Free version
- Yes
- Price
- From $50/year
- Category
- Performance
Not announcedBlack Friday deal for Smush Pro
