ShortPixel vs Smush Pro

Smush Pro wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureShortPixelSmush Pro
Our score8/108.5/10 (better)
Starts at$4.99/month$50/year
Free versionYesYes
Refund window–30 days
BillingFree + paid plansFree + paid plans
Active installs300K+1M+ (better)
Last Black Friday25% off–
CategoryPerformancePerformance
VendorShortPixelWPMU DEV
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose ShortPixel if…

  • WordPress sites with large image libraries
  • Agencies managing several client sites

Choose Smush Pro if…

  • Site owners who want smaller, faster images
  • Agencies optimizing client sites

Features

ShortPixel

  • SmartCompress image optimization
  • Bulk optimization
  • Automatic WebP and AVIF conversion
  • Per-thumbnail control
  • WP-CLI and multisite support
  • API key aliases for agencies
  • Direct Cloudflare integration

Smush Pro

  • Compression levels
  • Next-gen formats
  • Automatic optimization
  • Lazy load and preload
  • Global CDN
  • Directory Smush

Pros and cons

ShortPixel

  • Free version is available on WordPress.org
  • Automatic WebP and AVIF conversion is included on all plans
  • WP-CLI, multisite and WPML support are listed
  • 24/7 support is listed for every plan
  • Free plan limits are not stated on the pricing page
  • AI credits differ by plan, with a fixed monthly allowance on the unlimited yearly plan

Smush Pro

  • Free version available on WordPress.org
  • Plans range from one site to unlimited sites
  • Includes CDN and next-gen image formats
  • Free version limits each image to 5MB; Pro allows 256MB
  • Premium membership bundles other WPMU DEV tools, not just Smush

Pricing plans

ShortPixel

Plans not listed. See ShortPixel pricing

Smush Pro

  • Pro Basic

    $50/year

    1 site sites

    • Image compression Ultra 5X
    • Next-gen image formats
    • 119-location CDN
  • Pro Standard

    $75/year

    3 sites sites

    • Image compression Ultra 5X
    • Next-gen image formats
    • 119-location CDN
  • PremiumStarts here

    $4.99/month

    Unlimited sites

    • All WPMU DEV Pro plugins
    • Unlimited 24/7 expert support
    • Unlimited backups and CDN

What Reddit says

ShortPixel

Reddit users mostly ask for help with ShortPixel, either pairing it with FastPixel and WP Rocket for site speed or deciding whether its one-time credit pack suits bulk image compression. The threads show interest in the tool, but also doubt about hidden costs and unclear setup.

Smush Pro

Not enough Reddit discussion yet.

ShortPixel vs Smush Pro questions

Is ShortPixel better than Smush Pro?

On our comparison Smush Pro comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, ShortPixel or Smush Pro?

ShortPixel starts at $4.99/month and Smush Pro starts at $50/year.

Can I get ShortPixel or Smush Pro cheaper on Black Friday?

Both are on our Black Friday tracker. ShortPixel was 25% off last year.

Both products

ShortPixel is an image optimization service that uses advanced compression technology to reduce image size without affecting quality, enhancing page load times and SEO performance.

Free version
Yes
Price
$4.99/month
Category
Performance

Smush Pro

8.5/10

Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.

Free version
Yes
Price
From $50/year
Category
Performance

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