ShortPixel vs WP Rocket

ShortPixel wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureShortPixelWP Rocket
Our score8/10 (better)6.3/10
Starts at$4.99/month$4/month
Free versionYes (better)No
Refund window–14 days
BillingFree + paid plansSubscription
Active installs300K+–
Last Black Friday25% off40% off (better)
CategoryPerformancePerformance
VendorShortPixelWP Media
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose ShortPixel if…

  • WordPress sites with large image libraries
  • Agencies managing several client sites
  • You want to start free

Choose WP Rocket if…

  • Site owners who want caching without editing code
  • Sites that run WooCommerce or multilingual setups

Features

ShortPixel

  • SmartCompress image optimization
  • Bulk optimization
  • Automatic WebP and AVIF conversion
  • Per-thumbnail control
  • WP-CLI and multisite support
  • API key aliases for agencies
  • Direct Cloudflare integration

WP Rocket

  • Page caching
  • LazyLoad
  • Preload
  • Delay JavaScript
  • Remove unused CSS
  • Rocket Insights
  • Built-in CDN

Pros and cons

ShortPixel

  • Free version is available on WordPress.org
  • Automatic WebP and AVIF conversion is included on all plans
  • WP-CLI, multisite and WPML support are listed
  • 24/7 support is listed for every plan
  • Free plan limits are not stated on the pricing page
  • AI credits differ by plan, with a fixed monthly allowance on the unlimited yearly plan

WP Rocket

  • Vendor says about 80% of web performance best practices are applied automatically
  • 14-day free trial
  • 14-day money-back guarantee
  • Rocket Insights is included on every plan
  • No free version on WordPress.org
  • Renewals are at full price after the first year
  • Only the Multi plan covers more than 3 websites

Pricing plans

ShortPixel

Plans not listed. See ShortPixel pricing

WP Rocket

  • SingleStarts here

    $4/month

    1 site

    • Billed yearly, first-year price
    • Rocket Insights included
    • Product updates and support
  • Plus

    $8/month

    3 sites

    • Billed yearly, first-year price
    • Rocket Insights included
    • Product updates and support
  • Multi

    $20/month

    50 sites

    • Billed yearly, first-year price
    • Rocket Insights included
    • Product updates and support

What Reddit says

ShortPixel

Reddit users mostly ask for help with ShortPixel, either pairing it with FastPixel and WP Rocket for site speed or deciding whether its one-time credit pack suits bulk image compression. The threads show interest in the tool, but also doubt about hidden costs and unclear setup.

WP Rocket

Reddit users are mostly negative about WP Rocket, mainly over license changes and renewal pricing that many call price gouging. Others report bugs, including a fatal error after updating to WordPress 7.1 and a recurring firewall or Cloudflare block, though some still say it delivers strong PageSpeed scores.

ShortPixel vs WP Rocket questions

Is ShortPixel better than WP Rocket?

On our comparison ShortPixel comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, ShortPixel or WP Rocket?

ShortPixel starts at $4.99/month and WP Rocket starts at $4/month.

Can I get ShortPixel or WP Rocket cheaper on Black Friday?

Both are on our Black Friday tracker. ShortPixel was 25% off last year. WP Rocket was 40% off last year.

Both products

ShortPixel is an image optimization service that uses advanced compression technology to reduce image size without affecting quality, enhancing page load times and SEO performance.

Free version
Yes
Price
$4.99/month
Category
Performance

WP Rocket

6.3/10

WP Rocket is a powerful speed optimization plugin that helps improve your website's loading time and performance significantly with minimal effort.

Free version
No
Price
From $4/month
Category
Performance

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