Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs ShortPixel
Imagify wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | ShortPixel |
|---|---|---|
| Our score | 7.8/10 | 8/10 (better) |
| Starts at | $4.99/month | $4.99/month |
| Free version | Yes | Yes |
| Refund window | – | – |
| Billing | Free + paid plans | Free + paid plans |
| Active installs | 900K+ (better) | 300K+ |
| Last Black Friday | 40% off (better) | 25% off |
| Category | Performance | Performance |
| Vendor | WP Media | ShortPixel |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
Choose ShortPixel if…
- WordPress sites with large image libraries
- Agencies managing several client sites
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
ShortPixel
- SmartCompress image optimization
- Bulk optimization
- Automatic WebP and AVIF conversion
- Per-thumbnail control
- WP-CLI and multisite support
- API key aliases for agencies
- Direct Cloudflare integration
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
ShortPixel
- Free version is available on WordPress.org
- Automatic WebP and AVIF conversion is included on all plans
- WP-CLI, multisite and WPML support are listed
- 24/7 support is listed for every plan
- Free plan limits are not stated on the pricing page
- AI credits differ by plan, with a fixed monthly allowance on the unlimited yearly plan
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
ShortPixel
Plans not listed. See ShortPixel pricing
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
ShortPixel
Reddit users mostly ask for help with ShortPixel, either pairing it with FastPixel and WP Rocket for site speed or deciding whether its one-time credit pack suits bulk image compression. The threads show interest in the tool, but also doubt about hidden costs and unclear setup.
Imagify vs ShortPixel questions
Is Imagify better than ShortPixel?
On our comparison Imagify comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or ShortPixel?
Imagify starts at $4.99/month and ShortPixel starts at $4.99/month.
Can I get Imagify or ShortPixel cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year. ShortPixel was 25% off last year.
Both products
ShortPixel is an image optimization service that uses advanced compression technology to reduce image size without affecting quality, enhancing page load times and SEO performance.
- Free version
- Yes
- Price
- $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for ShortPixel
