Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs WP Rocket
Imagify wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | WP Rocket |
|---|---|---|
| Our score | 7.8/10 (better) | 6.3/10 |
| Starts at | $4.99/month | $4/month (better) |
| Free version | Yes (better) | No |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 900K+ | – |
| Last Black Friday | 40% off | 40% off |
| Category | Performance | Performance |
| Vendor | WP Media | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
- You want to start free
Choose WP Rocket if…
- Site owners who want caching without editing code
- Sites that run WooCommerce or multilingual setups
- You want the lower starting price
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
WP Rocket
- Page caching
- LazyLoad
- Preload
- Delay JavaScript
- Remove unused CSS
- Rocket Insights
- Built-in CDN
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
WP Rocket
- Vendor says about 80% of web performance best practices are applied automatically
- 14-day free trial
- 14-day money-back guarantee
- Rocket Insights is included on every plan
- No free version on WordPress.org
- Renewals are at full price after the first year
- Only the Multi plan covers more than 3 websites
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
WP Rocket
SingleStarts here
$4/month
1 site
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Plus
$8/month
3 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Multi
$20/month
50 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
WP Rocket
Reddit users are mostly negative about WP Rocket, mainly over license changes and renewal pricing that many call price gouging. Others report bugs, including a fatal error after updating to WordPress 7.1 and a recurring firewall or Cloudflare block, though some still say it delivers strong PageSpeed scores.
Imagify vs WP Rocket questions
Is Imagify better than WP Rocket?
On our comparison Imagify comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or WP Rocket?
Imagify starts at $4.99/month and WP Rocket starts at $4/month.
Can I get Imagify or WP Rocket cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year. WP Rocket was 40% off last year.
Both products
WP Rocket is a powerful speed optimization plugin that helps improve your website's loading time and performance significantly with minimal effort.
- Free version
- No
- Price
- From $4/month
- Category
- Performance
Not announcedBlack Friday deal for WP Rocket
