Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs Minifly (BrainyWP)
Minifly (BrainyWP) wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | Minifly (BrainyWP) |
|---|---|---|
| Our score | 7.8/10 | 8/10 (better) |
| Starts at | $4.99/month | $59/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 900K+ (better) | 10+ |
| Last Black Friday | 40% off | 80% off (better) |
| Category | Performance | Performance |
| Vendor | WP Media | BrainyWP |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
Choose Minifly (BrainyWP) if…
- Agencies managing client WordPress sites
- Site owners who want to hide default WordPress clutter
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
Minifly (BrainyWP)
- White label and custom dashboard
- Admin clutter removal
- Disable Gutenberg and comments
- Duplicate pages and posts
- AI article summarizer
- WhatsApp click-to-chat
- Site progress bar
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
Minifly (BrainyWP)
- Free version available on WordPress.org
- Plans start at 59 per year
- Lifetime Enterprise plan covers 100 sites for 299
- 14-day refund window after purchase
- Starter plan covers only 1 site
- Yearly plans give 1 year of access
- The pricing page shows several promo prices, so confirm the price at checkout
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
Minifly (BrainyWP)
StarterStarts here
$59/year
1 site
- 1 year access
- Priority email support
- Regular updates
Growth
$109/year
10 sites
- 1 year access
- Priority email support
- Regular updates
Agency
$169/year
100 sites
- 1 year access
- Priority email support
- Regular updates
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
Minifly (BrainyWP)
Not enough Reddit discussion yet.
Imagify vs Minifly (BrainyWP) questions
Is Imagify better than Minifly (BrainyWP)?
On our comparison Minifly (BrainyWP) comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or Minifly (BrainyWP)?
Imagify starts at $4.99/month and Minifly (BrainyWP) starts at $59/year.
Can I get Imagify or Minifly (BrainyWP) cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year. Minifly (BrainyWP) was 80% off last year.
Both products
Minifly plugin is a WordPress plugin by BrainyWP that offers over 100+ smart, bite-sized features to enhance website performance and user experience.
- Free version
- Yes
- Price
- From $59/year
- Category
- Performance
Not announcedBlack Friday deal for Minifly (BrainyWP)