Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs WP Compress
Imagify wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | WP Compress |
|---|---|---|
| Our score | 7.8/10 (better) | 7/10 |
| Starts at | $4.99/month (better) | $9/month |
| Free version | Yes | – |
| Refund window | – | 60 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 900K+ | – |
| Last Black Friday | 40% off | – |
| Category | Performance | Performance |
| Vendor | WP Media | WP Compress |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
- You want to start free
- You want the lower starting price
Choose WP Compress if…
- Site owners who want caching, image optimization and CDN in one tool
- Owners running several sites
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
WP Compress
- One-click smart optimization
- Advanced caching
- Adaptive image optimization
- CDN delivery
- Remote website management
- WordPress and non-WordPress sites
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
WP Compress
- Monthly plans start at $9
- 60-day money-back guarantee
- Covers caching, image optimization and CDN in one plugin
- No free plan listed on the pricing page
- Trustpilot average is 3.5 out of 5 from 10 reviews
- More than three sites requires the $49 per month Unlimited plan
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
WP Compress
1 siteStarts here
$9/month
1 site sites
- Your one site
3 sites
$19/month
3 sites sites
- A few projects
Unlimited
$49/month
Unlimited sites
- Most popular
- Every site you run
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
WP Compress
Not enough Reddit discussion yet.
Imagify vs WP Compress questions
Is Imagify better than WP Compress?
On our comparison Imagify comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or WP Compress?
Imagify starts at $4.99/month and WP Compress starts at $9/month.
Can I get Imagify or WP Compress cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
WP Compress is a WordPress performance optimization product that improves website speed with smart optimization, caching, image optimization, and other performance tools. It also supports WordPress and non-WordPress websites from the same dashboard.
- Free version
- –
- Price
- From $9/month
- Category
- Performance
Not announcedBlack Friday deal for WP Compress
