FireBox – On-Site Marketing for WooCommerce
- Free version
- Yes
- Price
- From €59/year
- Category
- Email marketing
Not announcedBlack Friday deal for FireBox
FireBox vs WowOptin
WowOptin wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | FireBox | WowOptin |
|---|---|---|
| Our score | 8.4/10 | 8.8/10 (better) |
| Starts at | €59/year | $41/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 6K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | FirePlugins | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose FireBox if…
- WooCommerce stores recovering carts
- Sites growing an email list
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Features
FireBox
- Popup triggers
- Targeting conditions
- Form builder
- Email marketing integrations
- WooCommerce targeting
- Templates
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
FireBox
- Free version with unlimited campaigns and page targeting
- Over 300 popup templates
- WooCommerce conditions based on cart and purchase data
- Reviewed 4.9 out of 5 on WordPress.org by 75 reviewers, per the vendor site
- Prices are listed in euros and exclude VAT
- Renewals are charged at full price after the introductory offer
- Revenue attribution is only on Pro and Growth plans
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
FireBox
BasicStarts here
€59/year
1 website sites
- Exit-intent and scroll triggers
- Date and time targeting
- Cookie value targeting
Pro
€79/year
5 websites sites
- ActiveCampaign, GetResponse, and MailerLite integrations
- Revenue attribution
- Sales funnel analysis
Growth
€129/year
10 websites sites
- Klaviyo integration
- Salesforce Web-To-Lead
- Everything in Pro
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
FireBox vs WowOptin questions
Is FireBox better than WowOptin?
On our comparison WowOptin comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, FireBox or WowOptin?
FireBox starts at €59/year and WowOptin starts at $41/year.
Can I get FireBox or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin