The Freaky Blog
FireBox8.4/10WP Mail SMTP8.1/10

FireBox vs WP Mail SMTP

WP Mail SMTP wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFireBoxWP Mail SMTP
Our score8.4/10 (better)8.1/10
Starts at€59/year$49/year (better)
Free versionYesYes
Refund window14 days14 days
BillingFree + paid plansSubscription
Active installs6K+4M+ (better)
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorFirePluginsWP Mail SMTP
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FireBox if…

  • WooCommerce stores recovering carts
  • Sites growing an email list
FireBox reviewVisit FireBox (opens in a new tab)

Choose WP Mail SMTP if…

  • WordPress sites with email delivery problems
  • Agencies managing many client sites
  • You want the lower starting price
WP Mail SMTP reviewVisit WP Mail SMTP (opens in a new tab)

Features

FireBox

  • Popup triggers
  • Targeting conditions
  • Form builder
  • Email marketing integrations
  • WooCommerce targeting
  • Templates

WP Mail SMTP

  • Many mail services
  • Email logging
  • Email reports
  • Failure alerts
  • Backup connections
  • Smart email routing

Pros and cons

FireBox

  • Free version with unlimited campaigns and page targeting
  • Over 300 popup templates
  • WooCommerce conditions based on cart and purchase data
  • Reviewed 4.9 out of 5 on WordPress.org by 75 reviewers, per the vendor site
  • Prices are listed in euros and exclude VAT
  • Renewals are charged at full price after the introductory offer
  • Revenue attribution is only on Pro and Growth plans

WP Mail SMTP

  • Free version on WordPress.org
  • Pro plan starts at 49 per year for one site
  • 14-day money-back guarantee
  • Works with many transactional mail services
  • Email logging, tracking and reports need the Pro plan
  • Setup done by the vendor costs extra on the Elite plan

Pricing plans

FireBox

  • BasicStarts here

    €59/year

    1 website sites

    • Exit-intent and scroll triggers
    • Date and time targeting
    • Cookie value targeting

  • Pro

    €79/year

    5 websites sites

    • ActiveCampaign, GetResponse, and MailerLite integrations
    • Revenue attribution
    • Sales funnel analysis

  • Growth

    €129/year

    10 websites sites

    • Klaviyo integration
    • Salesforce Web-To-Lead
    • Everything in Pro

WP Mail SMTP

  • ProStarts here

    $49/year

    1 site sites

    • Email logging, tracking and reports
    • Email failure alerts
    • Standard support

  • Elite

    $99/year

    Not stated sites

    • Everything in Pro
    • White glove setup by the vendor's experts
    • Priority support

  • Developer

    $199/year

    20 sites sites

    • Everything in Pro
    • Priority support
    • Backup connections

What Reddit says

FireBox

Not enough Reddit discussion yet.

WP Mail SMTP

Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.

FireBox vs WP Mail SMTP questions

Is FireBox better than WP Mail SMTP?

On our comparison WP Mail SMTP comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, FireBox or WP Mail SMTP?

FireBox starts at €59/year and WP Mail SMTP starts at $49/year.

Can I get FireBox or WP Mail SMTP cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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