FireBox vs OptinMonster

FireBox wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFireBoxOptinMonster
Our score8.4/10 (better)5.1/10
Starts at€59/year (better)$210/year
Free versionYes (better)No
Refund window14 days14 days
BillingFree + paid plansSubscription
Active installs6K+–
Last Black Friday–60% off
CategoryEmail marketingEmail marketing
VendorFirePluginsOptinMonster
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FireBox if…

  • WooCommerce stores recovering carts
  • Sites growing an email list
  • You want to start free
  • You want the lower starting price

Choose OptinMonster if…

  • Marketers growing email lists from existing traffic
  • Online stores reducing cart abandonment

Features

FireBox

  • Popup triggers
  • Targeting conditions
  • Form builder
  • Email marketing integrations
  • WooCommerce targeting
  • Templates

OptinMonster

  • Exit-intent popups
  • Template library
  • Page and behavior targeting
  • A/B testing
  • Coupon wheel campaigns
  • eCommerce integrations
  • Email and CRM integrations

Pros and cons

FireBox

  • Free version with unlimited campaigns and page targeting
  • Over 300 popup templates
  • WooCommerce conditions based on cart and purchase data
  • Reviewed 4.9 out of 5 on WordPress.org by 75 reviewers, per the vendor site
  • Prices are listed in euros and exclude VAT
  • Renewals are charged at full price after the introductory offer
  • Revenue attribution is only on Pro and Growth plans

OptinMonster

  • 14-day money-back guarantee on every plan
  • 700+ templates included on all plans
  • Impression-based pricing that does not charge for page views
  • OptinMonster University training included with subscriptions
  • No free plan, only a trial with 500 impression credits
  • Renewals are billed at full price after the first year
  • Basic plan includes only simple analytics

Pricing plans

FireBox

  • BasicStarts here

    €59/year

    1 website sites

    • Exit-intent and scroll triggers
    • Date and time targeting
    • Cookie value targeting
  • Pro

    €79/year

    5 websites sites

    • ActiveCampaign, GetResponse, and MailerLite integrations
    • Revenue attribution
    • Sales funnel analysis
  • Growth

    €129/year

    10 websites sites

    • Klaviyo integration
    • Salesforce Web-To-Lead
    • Everything in Pro

OptinMonster

  • BasicStarts here

    $210/year

    1 site

    • 2,500 impressions per month
    • 700+ templates
    • Introductory first year at $108
  • Plus

    $570/year

    2 sites

    • 10,000 impressions per month
    • A/B testing and full analytics
    • Introductory first year at $324
  • Pro

    $870/year

    3 sites

    • 25,000 impressions per month
    • Exit-intent technology and webhooks
    • Introductory first year at $444

What Reddit says

FireBox

Not enough Reddit discussion yet.

OptinMonster

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.

FireBox vs OptinMonster questions

Is FireBox better than OptinMonster?

On our comparison FireBox comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, FireBox or OptinMonster?

FireBox starts at €59/year and OptinMonster starts at $210/year.

Can I get FireBox or OptinMonster cheaper on Black Friday?

Both are on our Black Friday tracker. OptinMonster was 60% off last year.

Both products

Related comparisons