Beacon is a lead magnet creator for turning content into eBooks, checklists, and workbooks with built-in lead capture.
- Free version
- Yes
- Price
- From $19/month
- Category
- Other tools
Not announcedBlack Friday deal for Beacon
Beacon vs OptinMonster
Beacon wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Beacon | OptinMonster |
|---|---|---|
| Our score | 7.9/10 (better) | 5.1/10 |
| Starts at | $19/month | $210/year |
| Free version | Yes (better) | No |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 500+ | – |
| Last Black Friday | – | 60% off |
| Category | Other tools | Email marketing |
| Vendor | Awesome Motive | OptinMonster |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Beacon if…
- Bloggers building an email list
- Small marketing teams creating lead magnets
- You want to start free
Choose OptinMonster if…
- Marketers growing email lists from existing traffic
- Online stores reducing cart abandonment
Features
Beacon
- Lead magnet creator
- Lead capture forms
- Smart PDF delivery
- Resource library builder
- Full template library
- WordPress plugin
OptinMonster
- Exit-intent popups
- Template library
- Page and behavior targeting
- A/B testing
- Coupon wheel campaigns
- eCommerce integrations
- Email and CRM integrations
Pros and cons
Beacon
- Free plan includes a WordPress plugin
- Templates for eBooks, checklists and workbooks
- WordPress.org plugin rated 4.4 of 5 from 28 ratings
- Free plan is limited to 100 leads
- Lite plan includes one site
- Annual price is listed only for the Lite plan
OptinMonster
- 14-day money-back guarantee on every plan
- 700+ templates included on all plans
- Impression-based pricing that does not charge for page views
- OptinMonster University training included with subscriptions
- No free plan, only a trial with 500 impression credits
- Renewals are billed at full price after the first year
- Basic plan includes only simple analytics
Pricing plans
Beacon
LiteStarts here
$19/month
1 site
- 500 leads
- 10,000 page views
- Annual price $190
Professional
$49/month
1 site
- 5,000 leads
- 20,000 page views
- Custom domain
Agency
$99/month
5 sites
- 10,000 leads
- 50,000 page views
- Access to all Beacon products
OptinMonster
BasicStarts here
$210/year
1 site
- 2,500 impressions per month
- 700+ templates
- Introductory first year at $108
Plus
$570/year
2 sites
- 10,000 impressions per month
- A/B testing and full analytics
- Introductory first year at $324
Pro
$870/year
3 sites
- 25,000 impressions per month
- Exit-intent technology and webhooks
- Introductory first year at $444
What Reddit says
Beacon
Not enough Reddit discussion yet.
OptinMonster
Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.
Beacon vs OptinMonster questions
Is Beacon better than OptinMonster?
On our comparison Beacon comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Beacon or OptinMonster?
Beacon starts at $19/month and OptinMonster starts at $210/year.
Can I get Beacon or OptinMonster cheaper on Black Friday?
Both are on our Black Friday tracker. OptinMonster was 60% off last year.
Both products
Most Powerful Lead Generation Software for Marketers
- Free version
- No
- Price
- From $210/year
- Category
- Email marketing
Not announcedBlack Friday deal for OptinMonster