Asset CleanUp Pro lets site owners stop unneeded CSS, JavaScript and whole plugins from loading on each page.
- Free version
- Yes
- Price
- From $49/year
- Category
- Performance
Not announcedBlack Friday deal for Asset CleanUp Pro
Asset CleanUp Pro vs Imagify
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Asset CleanUp Pro | Imagify |
|---|---|---|
| Our score | 8.9/10 (better) | 7.8/10 |
| Starts at | $49/year | $4.99/month |
| Free version | Yes | Yes |
| Refund window | 30 days | – |
| Billing | Subscription | Free + paid plans |
| Active installs | 100K+ | 900K+ (better) |
| Last Black Friday | – | 40% off |
| Category | Performance | Performance |
| Vendor | Gabe Livan | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Asset CleanUp Pro if…
- Site owners fixing slow WordPress pages
- Agencies optimizing client sites
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
Features
Asset CleanUp Pro
- Unload unused CSS and JavaScript
- Disable whole plugins per page
- Precise rules
- Reduce render-blocking resources
- Test changes safely
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
Pros and cons
Asset CleanUp Pro
- Free Lite version on WordPress.org
- Precise per-page control of assets
- 30-day money-back guarantee
- Pro features need a paid license
- Pricing is per production site
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
Pricing plans
Asset CleanUp Pro
BasicStarts here
$49/year
1 production site sites
- Updates and priority support
- 30-day money-back guarantee
Plus
$79/year
Up to 3 production sites sites
- Up to 3 production sites
Unlimited
$149/year
Agencies and multi-site owners sites
- For agencies and multi-site owners
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
What Reddit says
Asset CleanUp Pro
Not enough Reddit discussion yet.
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
Asset CleanUp Pro vs Imagify questions
Is Asset CleanUp Pro better than Imagify?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Asset CleanUp Pro or Imagify?
Asset CleanUp Pro starts at $49/year and Imagify starts at $4.99/month.
Can I get Asset CleanUp Pro or Imagify cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
