Asset CleanUp Pro lets site owners stop unneeded CSS, JavaScript and whole plugins from loading on each page.
- Free version
- Yes
- Price
- From $49/year
- Category
- Performance
Not announcedBlack Friday deal for Asset CleanUp Pro
Asset CleanUp Pro vs WP Rocket
Asset CleanUp Pro wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Asset CleanUp Pro | WP Rocket |
|---|---|---|
| Our score | 8.9/10 (better) | 6.3/10 |
| Starts at | $49/year | $4/month |
| Free version | Yes (better) | No |
| Refund window | 30 days (better) | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 100K+ | – |
| Last Black Friday | – | 40% off |
| Category | Performance | Performance |
| Vendor | Gabe Livan | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Asset CleanUp Pro if…
- Site owners fixing slow WordPress pages
- Agencies optimizing client sites
- You want to start free
Choose WP Rocket if…
- Site owners who want caching without editing code
- Sites that run WooCommerce or multilingual setups
Features
Asset CleanUp Pro
- Unload unused CSS and JavaScript
- Disable whole plugins per page
- Precise rules
- Reduce render-blocking resources
- Test changes safely
WP Rocket
- Page caching
- LazyLoad
- Preload
- Delay JavaScript
- Remove unused CSS
- Rocket Insights
- Built-in CDN
Pros and cons
Asset CleanUp Pro
- Free Lite version on WordPress.org
- Precise per-page control of assets
- 30-day money-back guarantee
- Pro features need a paid license
- Pricing is per production site
WP Rocket
- Vendor says about 80% of web performance best practices are applied automatically
- 14-day free trial
- 14-day money-back guarantee
- Rocket Insights is included on every plan
- No free version on WordPress.org
- Renewals are at full price after the first year
- Only the Multi plan covers more than 3 websites
Pricing plans
Asset CleanUp Pro
BasicStarts here
$49/year
1 production site sites
- Updates and priority support
- 30-day money-back guarantee
Plus
$79/year
Up to 3 production sites sites
- Up to 3 production sites
Unlimited
$149/year
Agencies and multi-site owners sites
- For agencies and multi-site owners
WP Rocket
SingleStarts here
$4/month
1 site
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Plus
$8/month
3 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Multi
$20/month
50 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
What Reddit says
Asset CleanUp Pro
Not enough Reddit discussion yet.
WP Rocket
Reddit users are mostly negative about WP Rocket, mainly over license changes and renewal pricing that many call price gouging. Others report bugs, including a fatal error after updating to WordPress 7.1 and a recurring firewall or Cloudflare block, though some still say it delivers strong PageSpeed scores.
Asset CleanUp Pro vs WP Rocket questions
Is Asset CleanUp Pro better than WP Rocket?
On our comparison Asset CleanUp Pro comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Asset CleanUp Pro or WP Rocket?
Asset CleanUp Pro starts at $49/year and WP Rocket starts at $4/month.
Can I get Asset CleanUp Pro or WP Rocket cheaper on Black Friday?
Both are on our Black Friday tracker. WP Rocket was 40% off last year.
Both products
WP Rocket is a powerful speed optimization plugin that helps improve your website's loading time and performance significantly with minimal effort.
- Free version
- No
- Price
- From $4/month
- Category
- Performance
Not announcedBlack Friday deal for WP Rocket
