A/B Testing & Experimentation Platform for WordPress
- Free version
- Yes
- Price
- From $49/month
- Category
- Performance
Not announcedBlack Friday deal for AB Split Test
AB Split Test vs Imagify
Imagify wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | AB Split Test | Imagify |
|---|---|---|
| Our score | Not rated | 7.8/10 |
| Starts at | $49/month | $4.99/month (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Subscription | Free + paid plans |
| Active installs | – | 900K+ |
| Last Black Friday | – | 40% off |
| Category | Performance | Performance |
| Vendor | AB Split Test | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose AB Split Test if…
- Marketers testing WordPress pages and landing pages
- WooCommerce stores that track revenue per visitor
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
- You want the lower starting price
Features
AB Split Test
- Multiple test modes
- Revenue optimization
- Advanced goals
- Heatmaps and session replays
- AI test analysis
- Free Lite version
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
Pros and cons
AB Split Test
- Free Lite version for WordPress
- Unlimited sites on every paid plan
- One-time price option at $999
- 14-day money-back guarantee
- Monthly billing costs $588 a year, more than the $399 yearly plan
- Heatmaps, session replays and revenue optimization need the paid Teams plan
- Only one paid tier, so small sites pay the full Teams price
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
Pricing plans
AB Split Test
Free Lite
Free
Unlimited sites
- Free WordPress version
Teams (monthly)Starts here
$49/month
Unlimited sites
- All test modes and revenue optimization
- Heatmaps and session replays
- Full API, MCP and CLI
Teams (yearly)
$399/year
Unlimited sites
- All test modes and revenue optimization
- Heatmaps and session replays
- Full API, MCP and CLI
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
What Reddit says
AB Split Test
Not enough Reddit discussion yet.
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
AB Split Test vs Imagify questions
Is AB Split Test better than Imagify?
On our comparison Imagify comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, AB Split Test or Imagify?
AB Split Test starts at $49/month and Imagify starts at $4.99/month.
Can I get AB Split Test or Imagify cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
