OptinMonster

Name: OptinMonster
Author: OptinMonster

Most Powerful Lead Generation Software for Marketers

Plugin
Email marketing
By OptinMonster
From $210/year

OptinMonster is the best lead generation and conversion optimization software. It lets you engage with new users and convert the abandoning website visitors into subscribers and customers.

Black Friday 2026When the sale starts and what to expectNot announced Coupon codeNo public code right nowChecking

Who it's for

Marketers growing an email list or sending newsletters/transactional mail

Marketers growing email lists from existing traffic
Online stores reducing cart abandonment

Best OptinMonster features

Exit-intent popups
Show campaigns when a visitor is about to leave the page.
Template library
700+ templates for lightbox, floating bar, and inline forms.
Page and behavior targeting
Trigger campaigns by page, time on site, scroll depth, and referrer.
A/B testing
Test campaign variants to compare conversion rates.
Coupon wheel campaigns
Gamified popups that offer discounts to visitors.
eCommerce integrations
Integrates with Shopify, WooCommerce, and Easy Digital Downloads.
Email and CRM integrations
Connects to major email marketing services and Zapier.

OptinMonster pricing

All plans and prices

BasicStarts here
$210/year
1 site
- 2,500 impressions per month
- 700+ templates
- Introductory first year at $108
Plus
$570/year
2 sites
- 10,000 impressions per month
- A/B testing and full analytics
- Introductory first year at $324
Pro
$870/year
3 sites
- 25,000 impressions per month
- Exit-intent technology and webhooks
- Introductory first year at $444