15 best WordPress email marketing plugins

Newsletters, automations and SMTP plugins that send email from WordPress.

Quick picks

#ProductScoreStarts atFree
1WooCommerce by Flycart8.9/10$59/yearYes
2WowOptin8.8/10$41/yearYes
3Popup Maker8.7/10$59.40/yearYes
4FluentSMTP8.7/10–Yes
5FluentCRM8.6/10$103/yearYes
6NotificationX8.6/10$37/yearYes
7MailOptin8.5/10$99/yearYes
8Post SMTP8.5/10$59.99/yearYes
9PushEngage8.5/10$8/monthYes
10MailerPress Pro8.4/10$49/yearYes
11FireBox8.4/10€59/yearYes
12FuseWP8.4/10$119/yearYes
13Poptics8.3/10$59/yearYes
14MailPoet8.3/10$8/monthYes
15Master Addons8.2/10$39/yearYes

1. WooCommerce by Flycart

Discount Rules, Email Customizer, Loyalty Points, Rewards Woo Plugins.

8.9/10
  • Bulk and quantity discounts
  • Buy X get Y offers
  • Auto-apply coupons
  • Conditional rules
Starts at
$59/year
Free version
Yes
Best for
WooCommerce stores running sales and promotions
Black Friday
Not announced
  • Free version is listed on WordPress.org
  • Pro features need a paid license

2. WowOptin

WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.

8.8/10
  • Visual popup editor
  • Exit-intent trigger
  • Audience and page targeting
  • Lead capture forms
Starts at
$41/year
Free version
Yes
Best for
Site owners building email lists with popups
Black Friday
70% off last year
  • Free plan available with basic popup features
  • Free plan includes only basic features

4. FluentSMTP

Easily set up WordPress email delivery with advanced WordPress SMTP features and experience secure delivery of your WordPress emails.

8.7/10
  • Multiple SMTP providers
  • Email logs
  • Smart routing
  • Reporting
Starts at
See site
Free version
Yes
Best for
Sites with forms or WooCommerce emails that fail to send
Black Friday
Not announced
  • 100% free and open source, with no paid version
  • You need an account with an SMTP provider or your own mail server

5. FluentCRM

A promising CRM solution with email marketing features & more coming.

8.6/10
  • Email automation builder
  • Unlimited contacts and campaigns
  • Segmentation with tags and lists
  • Email campaign reports
Starts at
$103/year
Free version
Yes
Best for
WordPress site owners replacing a hosted email tool
Black Friday
40% off last year
  • Free version available on WordPress.org
  • Email delivery depends on an SMTP service such as Amazon SES

6. NotificationX

Best Social Proof & FOMO Marketing Solution

8.6/10
  • Social proof notifications
  • Notification bar
  • Exit-intent popup
  • Discount alerts
Starts at
$37/year
Free version
Yes
Best for
WooCommerce store owners showing recent sales
Black Friday
Not announced
  • Free version listed on WordPress.org
  • Support and updates are included for one year on the annual plans

7. MailOptin

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

8.5/10
  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
Starts at
$99/year
Free version
Yes
Best for
WordPress sites building an email list
Black Friday
Not announced
  • Free version available on WordPress.org with 10,000+ active installations
  • Only 3 verified G2 reviews, so little review data to compare

8. Post SMTP

Post SMTP provides advanced email delivery solutions to ensure your emails are delivered effectively from your WordPress site.

8.5/10
  • Email logging
  • Failure alerts
  • Many SMTP providers
  • Backup SMTP
Starts at
$59.99/year
Free version
Yes
Best for
WordPress sites where contact form and order emails must arrive
Black Friday
25% off last year
  • Free version on WordPress.org includes email logging
  • Bulk resend and advanced delivery need the Professional plan

9. PushEngage

PushEngage – Customer Engagement & Push Notification Platform

8.5/10
  • Cart abandonment recovery
  • WooCommerce automations
  • Push broadcasts and auto-push
  • Subscription popups
Starts at
$8/month
Free version
Yes
Best for
WooCommerce stores recovering abandoned carts
Black Friday
Not announced
  • Free plan includes push broadcasts and subscription popups
  • A/B testing, drip campaigns, and cart abandonment need a paid plan

10. MailerPress Pro

MailerPress is the WordPress plugin to create and send email campaigns — powered by AI and the block editor.

8.4/10
  • Drag-and-drop email builder
  • Email automations
  • AI-powered email creation
  • Email service provider integrations
Starts at
$49/year
Free version
Yes
Best for
WordPress sites sending newsletters from the dashboard
Black Friday
50% off last year
  • Free version on WordPress.org
  • No Trustpilot or G2 rating found for MailerPress Pro

11. FireBox

FireBox – On-Site Marketing for WooCommerce

8.4/10
  • Popup triggers
  • Targeting conditions
  • Form builder
  • Email marketing integrations
Starts at
€59/year
Free version
Yes
Best for
WooCommerce stores recovering carts
Black Friday
Not announced
  • Free version with unlimited campaigns and page targeting
  • Prices are listed in euros and exclude VAT

12. FuseWP

Connect WordPress to CRM & Email Marketing Platforms, automatically syncing users and ensuring opt-in consent compliance.

8.4/10
  • User sync to email lists
  • Marketing automation
  • Email tool integrations
  • CRM integrations
Starts at
$119/year
Free version
Yes
Best for
Sites syncing users to email marketing tools
Black Friday
Not announced
  • Free version on WordPress.org with a 4.9 average rating
  • Paid plans start at 119 per year for one site

13. Poptics

Poptics is a WordPress popup builder that helps generate leads, reduce cart abandonment, promote offers, and improve conversions with no-code popups.

8.3/10
  • Exit-intent popups
  • Smart A/B testing
  • Targeting and scheduling
  • Email tool integrations
Starts at
$59/year
Free version
Yes
Best for
Marketers growing an email list
Black Friday
Not announced
  • Free version available on WordPress.org
  • Live call support is only on the Agency plan

14. MailPoet

MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.

8.3/10
  • Newsletter builder
  • Signup forms
  • WooCommerce emails
  • Automation
Starts at
$8/month
Free version
Yes
Best for
Bloggers and small businesses
Black Friday
Not announced
  • Free plan for small lists
  • Automation and detailed statistics need a paid plan

15. Master Addons

Master Addons – Best Elementor Addons & Extensions

8.2/10
  • Theme Builder
  • Popup Builder
  • Widget Builder
  • 80+ elements
Starts at
$39/year
Free version
Yes
Best for
Elementor users who want theme and popup builders in one plugin
Black Friday
Not announced
  • Free version on WordPress.org
  • Yearly plans include one year of updates and support, so renewal is needed to keep updates

Before you buy

Sending from your own domain needs good SMTP setup, or emails land in spam. Black Friday is the cheapest time of year to buy most of these.

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