Most affordable email marketing platform
- Free version
- Yes
- Price
- From $99/year
- Category
- Email marketing
Not announcedBlack Friday deal for weMail
weMail vs WowOptin
WowOptin wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | weMail | WowOptin |
|---|---|---|
| Our score | 8.2/10 | 8.8/10 (better) |
| Starts at | $99/year | $41/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | weDevs | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose weMail if…
- Site owners who want email marketing inside WordPress
- Small businesses starting with a free plan
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Features
weMail
- Drag and drop editor
- Email templates
- Automation
- Transactional emails
- Countdown timers
- Video insertion
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
weMail
- Free plan is available with limited features
- Lifetime licenses are available
- 14-day money-back guarantee
- Free plan includes weMail branding
- Single-site plan is $99 per year
- Lifetime Business plan costs $1,199 one time
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
weMail
StarterStarts here
$99/year
1 site sites
- All premium features
- Updates for 1 year
- Priority support for 1 year
Professional
$199/year
5 sites sites
- All premium features
- Updates for 1 year
- Priority support for 1 year
Business
$399/year
50 sites sites
- All premium features
- Updates for 1 year
- Priority support for 1 year
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
weMail vs WowOptin questions
Is weMail better than WowOptin?
On our comparison WowOptin comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, weMail or WowOptin?
weMail starts at $99/year and WowOptin starts at $41/year.
Can I get weMail or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin