ShortPixel vs WP-Optimize

WP-Optimize wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureShortPixelWP-Optimize
Our score8/108.7/10 (better)
Starts at$4.99/month$49/year
Free versionYesYes
Refund window–14 days
BillingFree + paid plansFree + paid plans
Active installs300K+1M+ (better)
Last Black Friday25% off–
CategoryPerformancePerformance
VendorShortPixelTeamUpdraft
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose ShortPixel if…

  • WordPress sites with large image libraries
  • Agencies managing several client sites

Choose WP-Optimize if…

  • Site owners who want caching and clean-up in one plugin
  • Sites with large media libraries

Features

ShortPixel

  • SmartCompress image optimization
  • Bulk optimization
  • Automatic WebP and AVIF conversion
  • Per-thumbnail control
  • WP-CLI and multisite support
  • API key aliases for agencies
  • Direct Cloudflare integration

WP-Optimize

  • Page caching
  • Image compression
  • Database clean-up
  • Unused image removal
  • Minification
  • Lazy loading

Pros and cons

ShortPixel

  • Free version is available on WordPress.org
  • Automatic WebP and AVIF conversion is included on all plans
  • WP-CLI, multisite and WPML support are listed
  • 24/7 support is listed for every plan
  • Free plan limits are not stated on the pricing page
  • AI credits differ by plan, with a fixed monthly allowance on the unlimited yearly plan

WP-Optimize

  • Free version on WordPress.org covers the core optimization tools
  • Caching, image compression and database clean-up in one plugin
  • Lazy loading and minification included
  • 14-day money-back guarantee on paid plans
  • Paid plans are billed yearly
  • Trustpilot and G2 ratings were not found for the vendor

Pricing plans

ShortPixel

Plans not listed. See ShortPixel pricing

WP-Optimize

  • StarterStarts here

    $49/year

    Up to 2 sites sites

  • Business

    $99/year

    Up to 5 sites sites

  • Enterprise

    $194/year

    Unlimited sites

What Reddit says

ShortPixel

Reddit users mostly ask for help with ShortPixel, either pairing it with FastPixel and WP Rocket for site speed or deciding whether its one-time credit pack suits bulk image compression. The threads show interest in the tool, but also doubt about hidden costs and unclear setup.

WP-Optimize

Not enough Reddit discussion yet.

ShortPixel vs WP-Optimize questions

Is ShortPixel better than WP-Optimize?

On our comparison WP-Optimize comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, ShortPixel or WP-Optimize?

ShortPixel starts at $4.99/month and WP-Optimize starts at $49/year.

Can I get ShortPixel or WP-Optimize cheaper on Black Friday?

Both are on our Black Friday tracker. ShortPixel was 25% off last year.

Both products

ShortPixel is an image optimization service that uses advanced compression technology to reduce image size without affecting quality, enhancing page load times and SEO performance.

Free version
Yes
Price
$4.99/month
Category
Performance

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