Reliable Email Deliverability Made Easy
- Free version
- No
- Price
- From $5/month
- Category
- Email marketing
Not announcedBlack Friday deal for SendLayer
SendLayer vs WowOptin
WowOptin wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | SendLayer | WowOptin |
|---|---|---|
| Our score | Not rated | 8.8/10 |
| Starts at | $5/month | $41/year |
| Free version | No | Yes (better) |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | SendLayer | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose SendLayer if…
- WordPress sites sending transactional email
- Small brands and developers needing an SMTP service
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want to start free
Features
SendLayer
- API and SMTP relay
- Email authentication
- Bounce and suppression management
- Open and click tracking
- Event-based webhooks
- Blocklist management and anti-spam
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
SendLayer
- Plans start at 5 dollars per month billed annually
- Includes DKIM, SPF and DMARC setup
- 14-day money-back guarantee on all plans
- Offers both API and SMTP relay sending
- No permanent free plan, only a free trial of up to 200 emails
- All plans are billed annually
- Higher volume needs a custom quote
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
SendLayer
StarterStarts here
$5/month
1 sender domain sites
- 1,000 emails per month
- 3 days of log retention
- Standard support
Business
$15/month
3 sender domains sites
- 5,000 emails per month
- 15 days of log retention
- Premium support
Growth
$25/month
5 sender domains sites
- 10,000 emails per month
- 30 days of log retention
- Premium support
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
SendLayer vs WowOptin questions
Is SendLayer better than WowOptin?
On our comparison WowOptin comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, SendLayer or WowOptin?
SendLayer starts at $5/month and WowOptin starts at $41/year.
Can I get SendLayer or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin