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PopupAlly7.7/10SendLayer

PopupAlly vs SendLayer

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeaturePopupAllySendLayer
Our score7.7/10Not rated
Starts at$49.50/year$5/month
Free versionNoNo
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs2K+–
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorPopupAllySendLayer
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose PopupAlly if…

  • Bloggers and small sites building an email list
  • Site owners who want low-cost popups
PopupAlly reviewVisit PopupAlly (opens in a new tab)

Choose SendLayer if…

  • WordPress sites sending transactional email
  • Small brands and developers needing an SMTP service
SendLayer reviewVisit SendLayer (opens in a new tab)

Features

PopupAlly

  • Unlimited popups and opt-ins
  • Signup forms without code
  • Polite popup behavior
  • Personal or business site use
  • Email support and updates

SendLayer

  • API and SMTP relay
  • Email authentication
  • Bounce and suppression management
  • Open and click tracking
  • Event-based webhooks
  • Blocklist management and anti-spam

Pros and cons

PopupAlly

  • Pro costs $49.50 per year as listed
  • 14-day money-back guarantee
  • No monthly fees
  • No free plan is listed on the pricing page
  • Only one plan is offered, with no site-count tiers

SendLayer

  • Plans start at 5 dollars per month billed annually
  • Includes DKIM, SPF and DMARC setup
  • 14-day money-back guarantee on all plans
  • Offers both API and SMTP relay sending
  • No permanent free plan, only a free trial of up to 200 emails
  • All plans are billed annually
  • Higher volume needs a custom quote

Pricing plans

PopupAlly

  • PopupAlly ProStarts here

    $49.50/year

    personal or business website sites

    • Unlimited popups and opt-ins
    • Email support and ongoing plugin updates
    • Full 14 day money back guarantee

SendLayer

  • StarterStarts here

    $5/month

    1 sender domain sites

    • 1,000 emails per month
    • 3 days of log retention
    • Standard support

  • Business

    $15/month

    3 sender domains sites

    • 5,000 emails per month
    • 15 days of log retention
    • Premium support

  • Growth

    $25/month

    5 sender domains sites

    • 10,000 emails per month
    • 30 days of log retention
    • Premium support

PopupAlly vs SendLayer questions

Is PopupAlly better than SendLayer?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, PopupAlly or SendLayer?

PopupAlly starts at $49.50/year and SendLayer starts at $5/month.

Can I get PopupAlly or SendLayer cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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