Allows you to create popups in WordPress using a drag-and-drop popup builder.
- Free version
- No
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for PopupAlly
PopupAlly vs WowOptin
WowOptin wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | PopupAlly | WowOptin |
|---|---|---|
| Our score | 7.7/10 | 8.8/10 (better) |
| Starts at | $49.50/year | $41/year (better) |
| Free version | No | Yes (better) |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 2K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | PopupAlly | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose PopupAlly if…
- Bloggers and small sites building an email list
- Site owners who want low-cost popups
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want to start free
Features
PopupAlly
- Unlimited popups and opt-ins
- Signup forms without code
- Polite popup behavior
- Personal or business site use
- Email support and updates
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
PopupAlly
- Pro costs $49.50 per year as listed
- 14-day money-back guarantee
- No monthly fees
- No free plan is listed on the pricing page
- Only one plan is offered, with no site-count tiers
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
PopupAlly
PopupAlly ProStarts here
$49.50/year
personal or business website sites
- Unlimited popups and opt-ins
- Email support and ongoing plugin updates
- Full 14 day money back guarantee
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
PopupAlly vs WowOptin questions
Is PopupAlly better than WowOptin?
On our comparison WowOptin comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, PopupAlly or WowOptin?
PopupAlly starts at $49.50/year and WowOptin starts at $41/year.
Can I get PopupAlly or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin