OptinMonster vs TrustPulse

TrustPulse wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureOptinMonsterTrustPulse
Our score5.1/106.8/10 (better)
Starts at$210/year$5/month
Free versionNoNo
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday60% off–
CategoryEmail marketingEmail marketing
VendorOptinMonsterTrustPulse
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose OptinMonster if…

  • Marketers growing email lists from existing traffic
  • Online stores reducing cart abandonment

Choose TrustPulse if…

  • Online stores showing recent purchases
  • Marketers adding social proof to landing pages

Features

OptinMonster

  • Exit-intent popups
  • Template library
  • Page and behavior targeting
  • A/B testing
  • Coupon wheel campaigns
  • eCommerce integrations
  • Email and CRM integrations

TrustPulse

  • Social proof notifications
  • Unlimited campaigns
  • Point and click editor
  • Page level targeting
  • WooCommerce integration
  • Zapier integration

Pros and cons

OptinMonster

  • 14-day money-back guarantee on every plan
  • 700+ templates included on all plans
  • Impression-based pricing that does not charge for page views
  • OptinMonster University training included with subscriptions
  • No free plan, only a trial with 500 impression credits
  • Renewals are billed at full price after the first year
  • Basic plan includes only simple analytics

TrustPulse

  • Plans start at 5 USD per month when billed annually
  • 14-day money-back guarantee
  • Point and click editor for building notifications
  • No hidden fees, according to the pricing page
  • No free plan
  • WooCommerce and Google Analytics need the Pro plan
  • Basic plan is limited to 1,500 unique visitors
  • Trustpilot shows an average of 3 out of 5 from 3 reviews

Pricing plans

OptinMonster

  • BasicStarts here

    $210/year

    1 site

    • 2,500 impressions per month
    • 700+ templates
    • Introductory first year at $108
  • Plus

    $570/year

    2 sites

    • 10,000 impressions per month
    • A/B testing and full analytics
    • Introductory first year at $324
  • Pro

    $870/year

    3 sites

    • 25,000 impressions per month
    • Exit-intent technology and webhooks
    • Introductory first year at $444

TrustPulse

  • BasicStarts here

    $5/month

    1 site

    • 1,500 unique visitors
    • Billed annually
    • Zapier and multi-language support
  • Plus

    $10/month

    2 sites

    • 10,000 unique visitors
    • Billed annually
    • Analytics notifications and mobile device targeting
  • Pro

    $19/month

    5 sites

    • 25,000 unique visitors
    • Billed annually
    • WooCommerce and Google Analytics

What Reddit says

OptinMonster

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.

TrustPulse

Not enough Reddit discussion yet.

OptinMonster vs TrustPulse questions

Is OptinMonster better than TrustPulse?

On our comparison TrustPulse comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.

Which is cheaper, OptinMonster or TrustPulse?

OptinMonster starts at $210/year and TrustPulse starts at $5/month.

Can I get OptinMonster or TrustPulse cheaper on Black Friday?

Both are on our Black Friday tracker. OptinMonster was 60% off last year.

Both products

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