Official Email Marketing Software for Ecommerce
- Free version
- Yes
- Price
- From $11.20/month
- Category
- eCommerce
Not announcedBlack Friday deal for Omnisend
Omnisend vs WowStore
WowStore wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Omnisend | WowStore |
|---|---|---|
| Our score | 8.6/10 | 8.8/10 (better) |
| Starts at | $11.20/month | $34/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | Omnisend | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Omnisend if…
- WooCommerce stores that send email and SMS
- Ecommerce brands that want automated flows
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
Features
Omnisend
- Email and SMS campaigns
- Automations
- Popups and signup forms
- Premade email templates
- Automatic branding
- Integrations and migration
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
Omnisend
- Free plan that does not expire, with up to 500 emails per month
- G2 rating of 4.6 across 1,252 reviews
- Migration help for templates, flows and segments
- The plugin connects to a separate Omnisend account, so the email data lives outside WordPress
- Paid plans scale by contact count, so costs rise as the list grows
- SMS is billed per message, starting at $0.007 on the Pro plan
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
Omnisend
Free
Free
Unlimited sites
- 500 emails per month
- 250 contacts
- 500 web push notifications
StandardStarts here
$11.20/month
Not stated sites
- 6,000 emails per month
- 500 contacts
- Unlimited web push notifications
Pro
$41.30/month
Not stated sites
- Unlimited emails
- 2,500 contacts
- SMS from $0.007 per message
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
Omnisend vs WowStore questions
Is Omnisend better than WowStore?
On our comparison WowStore comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, Omnisend or WowStore?
Omnisend starts at $11.20/month and WowStore starts at $34/year.
Can I get Omnisend or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore