WordPress Digital eCommerce
- Free version
- Yes
- Price
- From $99.50/year
- Category
- eCommerce
Not announcedBlack Friday deal for Easy Digital Downloads
Easy Digital Downloads vs Omnisend
Omnisend wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy Digital Downloads | Omnisend |
|---|---|---|
| Our score | 7.8/10 | 8.6/10 (better) |
| Starts at | $99.50/year | $11.20/month |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Free + paid plans | Free + paid plans |
| Active installs | 40K+ | – |
| Last Black Friday | – | – |
| Category | eCommerce | eCommerce |
| Vendor | Easy Digital Downloads | Omnisend |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy Digital Downloads if…
- Selling digital downloads and subscriptions
- Sellers who want no per-sale platform fees
Choose Omnisend if…
- WooCommerce stores that send email and SMS
- Ecommerce brands that want automated flows
Features
Easy Digital Downloads
- Unlimited products
- No platform fees
- Payment gateways
- Subscriptions and free trials
- Discount codes
- Software licensing
Omnisend
- Email and SMS campaigns
- Automations
- Popups and signup forms
- Premade email templates
- Automatic branding
- Integrations and migration
Pros and cons
Easy Digital Downloads
- Free Lite version on WordPress.org
- No platform fees on any plan
- 14-day money-back guarantee on paid plans
- Personal plan at 99.5 a year includes subscriptions and abandoned cart recovery
- Paid plans are annual, and no lifetime plan is listed on the pricing page
- Software licensing and the multi-vendor marketplace need the Professional plan or above
- Trustpilot average is 3.5 out of 5 from 22 reviews
Omnisend
- Free plan that does not expire, with up to 500 emails per month
- G2 rating of 4.6 across 1,252 reviews
- Migration help for templates, flows and segments
- The plugin connects to a separate Omnisend account, so the email data lives outside WordPress
- Paid plans scale by contact count, so costs rise as the list grows
- SMS is billed per message, starting at $0.007 on the Pro plan
Pricing plans
Easy Digital Downloads
PersonalStarts here
$99.50/year
1 site
- Subscriptions and free trials
- Abandoned cart recovery
- EU VAT compliance
Extended
$199.50/year
1 site
- Multi-currency support
- Content restriction
- Customer reviews
Professional
$299.50/year
2 sites
- Software licensing and API
- Multi-vendor marketplace
- Post-purchase funnels
Omnisend
Free
Free
Unlimited sites
- 500 emails per month
- 250 contacts
- 500 web push notifications
StandardStarts here
$11.20/month
Not stated sites
- 6,000 emails per month
- 500 contacts
- Unlimited web push notifications
Pro
$41.30/month
Not stated sites
- Unlimited emails
- 2,500 contacts
- SMS from $0.007 per message
What Reddit says
Easy Digital Downloads
Reddit users compare Easy Digital Downloads with WooCommerce for selling digital files, and several pick it as the simpler, download-focused option. Reported issues include checkout breaking when WP-Cron is disabled, and author and date showing on product pages, while some users were warned it has problems.
Omnisend
Not enough Reddit discussion yet.
Easy Digital Downloads vs Omnisend questions
Is Easy Digital Downloads better than Omnisend?
On our comparison Omnisend comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy Digital Downloads or Omnisend?
Easy Digital Downloads starts at $99.50/year and Omnisend starts at $11.20/month.
Can I get Easy Digital Downloads or Omnisend cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Official Email Marketing Software for Ecommerce
- Free version
- Yes
- Price
- From $11.20/month
- Category
- eCommerce
Not announcedBlack Friday deal for Omnisend