Smart Coupons for WooCommerce vs WowStore

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureSmart Coupons for WooCommerceWowStore
Our score8.8/108.8/10
Starts at$89/year$34/year (better)
Free versionYesYes
Refund window30 days (better)14 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday–88% off
CategoryeCommerceeCommerce
VendorWebToffeeWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Smart Coupons for WooCommerce if…

  • WooCommerce stores running BOGO and bulk coupon campaigns
  • Stores that sell gift cards or store credit

Choose WowStore if…

  • WooCommerce stores that want a visual shop builder
  • Stores selling pre-order or deposit-based products
  • You want the lower starting price

Features

Smart Coupons for WooCommerce

  • BOGO and buy X get Y coupons
  • Bulk coupon generation
  • Store credit and gift cards
  • Auto-applied discounts
  • Coupon scheduling
  • URL and click-to-apply coupons
  • CSV import

WowStore

  • Product filters and variation swatches
  • Quick view, wishlist and compare
  • Pre-order and backorder
  • Partial payments
  • Sticky add to cart and upselling
  • Gutenberg Woo builder

Pros and cons

Smart Coupons for WooCommerce

  • Free version available
  • Single-site plan from 89 per year
  • Covers store credit, gift cards and bulk coupon generation
  • 30-day money-back guarantee
  • No lifetime plan is listed; all three plans renew yearly
  • The Trustpilot rating covers all WebToffee products, not this plugin alone
  • No G2 listing was found

WowStore

  • Free version available
  • 100+ premade templates and 48+ WooCommerce product blocks
  • Pre-order, backorder and partial payments built in
  • Lifetime license available
  • 14-day money-back guarantee on all plans
  • Pro features need a paid plan; the free version is limited
  • The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
  • Lifetime plans cost 104 to 165 with no renewal

Pricing plans

Smart Coupons for WooCommerce

  • Single SiteStarts here

    $89/year

    1 site sites

    • 1 year of updates and support
    • 30-day money-back guarantee
  • Up to 5 Sites

    $129/year

    Up to 5 sites sites

    • 1 year of updates and support
    • 30-day money-back guarantee
  • Up to 25 Sites

    $249/year

    Up to 25 sites sites

    • 1 year of updates and support
    • 30-day money-back guarantee

WowStore

  • Yearly (1 site)Starts here

    $34/year

    1 site

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Yearly (unlimited sites)

    $75/year

    Unlimited sites

    • 1 year of updates and support
    • 100+ premade templates
    • All Pro features
  • Lifetime (1 site)

    $104 lifetime

    1 site

    • Lifetime updates and support
    • 100+ premade templates
    • All Pro features

Smart Coupons for WooCommerce vs WowStore questions

Is Smart Coupons for WooCommerce better than WowStore?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, Smart Coupons for WooCommerce or WowStore?

Smart Coupons for WooCommerce starts at $89/year and WowStore starts at $34/year.

Can I get Smart Coupons for WooCommerce or WowStore cheaper on Black Friday?

Both are on our Black Friday tracker. WowStore was 88% off last year.

Both products

WowStore

8.8/10

Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.

Free version
Yes
Price
From $34/year
Category
eCommerce

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