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Omnisend8.6/10WP Simple Pay8.0/10

Omnisend vs WP Simple Pay

Omnisend wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureOmnisendWP Simple Pay
Our score8.6/10 (better)8/10
Starts at$11.20/month$49.50/year
Free versionYesYes
Refund window–14 days
BillingFree + paid plansSubscription
Active installs–8K+
Last Black Friday––
CategoryeCommerceeCommerce
VendorOmnisendWP Simple Pay
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Omnisend if…

  • WooCommerce stores that send email and SMS
  • Ecommerce brands that want automated flows
Omnisend reviewVisit Omnisend (opens in a new tab)

Choose WP Simple Pay if…

  • Small businesses taking one-off payments on WordPress
  • Freelancers and consultants selling services
WP Simple Pay reviewVisit WP Simple Pay (opens in a new tab)

Features

Omnisend

  • Email and SMS campaigns
  • Automations
  • Popups and signup forms
  • Premade email templates
  • Automatic branding
  • Integrations and migration

WP Simple Pay

  • Stripe payment forms
  • Drag and drop form builder
  • Subscriptions
  • Apple Pay and Google Pay
  • Coupons
  • Transactions and subscriptions list

Pros and cons

Omnisend

  • Free plan that does not expire, with up to 500 emails per month
  • G2 rating of 4.6 across 1,252 reviews
  • Migration help for templates, flows and segments
  • The plugin connects to a separate Omnisend account, so the email data lives outside WordPress
  • Paid plans scale by contact count, so costs rise as the list grows
  • SMS is billed per message, starting at $0.007 on the Pro plan

WP Simple Pay

  • Free Lite version on WordPress.org, rated 4.4 out of 5 from 118 reviews, with subscriptions included
  • No transaction fees charged by the plugin on paid plans, per the pricing page
  • 14-day money-back guarantee
  • Lite version adds a 3% fee per transaction on top of Stripe fees
  • Requires a Stripe account
  • Refunds from WordPress, installment plans and free trials need the Professional plan or higher
  • Renewals are at full price after introductory pricing

Pricing plans

Omnisend

  • Free

    Free

    Unlimited sites

    • 500 emails per month
    • 250 contacts
    • 500 web push notifications

  • StandardStarts here

    $11.20/month

    Not stated sites

    • 6,000 emails per month
    • 500 contacts
    • Unlimited web push notifications

  • Pro

    $41.30/month

    Not stated sites

    • Unlimited emails
    • 2,500 contacts
    • SMS from $0.007 per message

WP Simple Pay

  • PersonalStarts here

    $49.50/year

    1 site

    • Unlimited payment forms and transactions
    • Apple Pay and Google Pay
    • Subscriptions with Stripe

  • Plus

    $99.50/year

    3 sites

    • Automatic billing and renewal reminders
    • User-managed subscriptions
    • Upcoming invoice emails

  • Professional

    $199.50/year

    10 sites

    • Refunds from WordPress
    • Installment plans and free trials
    • Location-based tax rates

Omnisend vs WP Simple Pay questions

Is Omnisend better than WP Simple Pay?

On our comparison Omnisend comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.

Which is cheaper, Omnisend or WP Simple Pay?

Omnisend starts at $11.20/month and WP Simple Pay starts at $49.50/year.

Can I get Omnisend or WP Simple Pay cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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