One platform for all automatic website speed optimizations.
- Free version
- Yes
- Price
- From $8/month
- Category
- Performance
Not announcedBlack Friday deal for NitroPack
NitroPack vs ShortPixel
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | NitroPack | ShortPixel |
|---|---|---|
| Our score | 8.7/10 (better) | 8/10 |
| Starts at | $8/month | $4.99/month |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Subscription | Free + paid plans |
| Active installs | 90K+ | 300K+ (better) |
| Last Black Friday | – | 25% off |
| Category | Performance | Performance |
| Vendor | NitroPack | ShortPixel |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose NitroPack if…
- Agencies managing client sites
- Site owners who want PageSpeed scores improved without code
Choose ShortPixel if…
- WordPress sites with large image libraries
- Agencies managing several client sites
Features
NitroPack
- Advanced caching
- Image optimization
- Code optimization
- Font optimization
- Built-in CDN
- Live chat support
ShortPixel
- SmartCompress image optimization
- Bulk optimization
- Automatic WebP and AVIF conversion
- Per-thumbnail control
- WP-CLI and multisite support
- API key aliases for agencies
- Direct Cloudflare integration
Pros and cons
NitroPack
- Free plan with 1,000 pageviews per month
- Built-in CDN included at no extra cost
- Preset optimization modes for setup without code
- Pricing is based on monthly pageviews, so growing sites move up tiers
- Does not clean the WordPress database, according to a BlogVault review
- Starter plan is limited to 8,000 pageviews per month
ShortPixel
- Free version is available on WordPress.org
- Automatic WebP and AVIF conversion is included on all plans
- WP-CLI, multisite and WPML support are listed
- 24/7 support is listed for every plan
- Free plan limits are not stated on the pricing page
- AI credits differ by plan, with a fixed monthly allowance on the unlimited yearly plan
Pricing plans
NitroPack
Free
Free
1 website sites
- 1,000 pageviews per month
- 1GB CDN bandwidth per month
- 1 team member
StarterStarts here
$8/month
1 website sites
- 8,000 pageviews per month
- 5GB CDN bandwidth per month
- 1 team member
Plus
$22/month
1 website sites
- 40,000 pageviews per month
- 25GB CDN bandwidth per month
- 3 team members
ShortPixel
Plans not listed. See ShortPixel pricing
What Reddit says
NitroPack
Not enough Reddit discussion yet.
ShortPixel
Reddit users mostly ask for help with ShortPixel, either pairing it with FastPixel and WP Rocket for site speed or deciding whether its one-time credit pack suits bulk image compression. The threads show interest in the tool, but also doubt about hidden costs and unclear setup.
NitroPack vs ShortPixel questions
Is NitroPack better than ShortPixel?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, NitroPack or ShortPixel?
NitroPack starts at $8/month and ShortPixel starts at $4.99/month.
Can I get NitroPack or ShortPixel cheaper on Black Friday?
Both are on our Black Friday tracker. ShortPixel was 25% off last year.
Both products
ShortPixel is an image optimization service that uses advanced compression technology to reduce image size without affecting quality, enhancing page load times and SEO performance.
- Free version
- Yes
- Price
- $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for ShortPixel
