Minifly (BrainyWP) vs Smush Pro

Smush Pro wins 4 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMinifly (BrainyWP)Smush Pro
Our score8/108.5/10 (better)
Starts at$59/year$50/year (better)
Free versionYesYes
Refund window14 days30 days (better)
BillingSubscriptionFree + paid plans
Active installs10+1M+ (better)
Last Black Friday80% off–
CategoryPerformancePerformance
VendorBrainyWPWPMU DEV
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Minifly (BrainyWP) if…

  • Agencies managing client WordPress sites
  • Site owners who want to hide default WordPress clutter

Choose Smush Pro if…

  • Site owners who want smaller, faster images
  • Agencies optimizing client sites
  • You want the lower starting price

Features

Minifly (BrainyWP)

  • White label and custom dashboard
  • Admin clutter removal
  • Disable Gutenberg and comments
  • Duplicate pages and posts
  • AI article summarizer
  • WhatsApp click-to-chat
  • Site progress bar

Smush Pro

  • Compression levels
  • Next-gen formats
  • Automatic optimization
  • Lazy load and preload
  • Global CDN
  • Directory Smush

Pros and cons

Minifly (BrainyWP)

  • Free version available on WordPress.org
  • Plans start at 59 per year
  • Lifetime Enterprise plan covers 100 sites for 299
  • 14-day refund window after purchase
  • Starter plan covers only 1 site
  • Yearly plans give 1 year of access
  • The pricing page shows several promo prices, so confirm the price at checkout

Smush Pro

  • Free version available on WordPress.org
  • Plans range from one site to unlimited sites
  • Includes CDN and next-gen image formats
  • Free version limits each image to 5MB; Pro allows 256MB
  • Premium membership bundles other WPMU DEV tools, not just Smush

Pricing plans

Minifly (BrainyWP)

  • StarterStarts here

    $59/year

    1 site

    • 1 year access
    • Priority email support
    • Regular updates
  • Growth

    $109/year

    10 sites

    • 1 year access
    • Priority email support
    • Regular updates
  • Agency

    $169/year

    100 sites

    • 1 year access
    • Priority email support
    • Regular updates

Smush Pro

  • Pro Basic

    $50/year

    1 site sites

    • Image compression Ultra 5X
    • Next-gen image formats
    • 119-location CDN
  • Pro Standard

    $75/year

    3 sites sites

    • Image compression Ultra 5X
    • Next-gen image formats
    • 119-location CDN
  • PremiumStarts here

    $4.99/month

    Unlimited sites

    • All WPMU DEV Pro plugins
    • Unlimited 24/7 expert support
    • Unlimited backups and CDN

Minifly (BrainyWP) vs Smush Pro questions

Is Minifly (BrainyWP) better than Smush Pro?

On our comparison Smush Pro comes out ahead on 4 of 4 measurable points. The right pick still depends on what you build.

Which is cheaper, Minifly (BrainyWP) or Smush Pro?

Minifly (BrainyWP) starts at $59/year and Smush Pro starts at $50/year.

Can I get Minifly (BrainyWP) or Smush Pro cheaper on Black Friday?

Both are on our Black Friday tracker. Minifly (BrainyWP) was 80% off last year.

Both products

Smush Pro

8.5/10

Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.

Free version
Yes
Price
From $50/year
Category
Performance

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