Master Addons – Best Elementor Addons & Extensions
- Free version
- Yes
- Price
- From $39/year
- Category
- Email marketing
Not announcedBlack Friday deal for Master Addons
Master Addons vs WowOptin
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Master Addons | WowOptin |
|---|---|---|
| Our score | 8.2/10 | 8.8/10 (better) |
| Starts at | $39/year (better) | $41/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 30K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | Master Addons | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Master Addons if…
- Elementor users who want theme and popup builders in one plugin
- Agencies managing several client sites
- You want the lower starting price
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
Features
Master Addons
- Theme Builder
- Popup Builder
- Widget Builder
- 80+ elements
- Display conditions
- Dynamic tags
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
Master Addons
- Free version on WordPress.org
- Lifetime option for one site at 129 USD
- Theme Builder, Popup Builder and Widget Builder in one plugin
- 14-day refund
- Yearly plans include one year of updates and support, so renewal is needed to keep updates
- Plans differ only by how many sites they cover
- Prices on the deals page are part of a Halloween sale that ends 5 November
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
Master Addons
Personal yearlyStarts here
$39/year
1 site
- Theme Builder, Popup Builder and Widget Builder
- 80+ elements and extensions
- 1 year of updates and support
Business yearly
$99/year
5 sites
- Everything in Personal
- Multisite support
- Dynamic tags for ACF and Pods
Developer yearly
$215/year
100 sites
- White label the plugin
- Multisite support
- 1 year of updates and support
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
Master Addons vs WowOptin questions
Is Master Addons better than WowOptin?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Master Addons or WowOptin?
Master Addons starts at $39/year and WowOptin starts at $41/year.
Can I get Master Addons or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin