MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.
- Free version
- Yes
- Price
- From $8/month
- Category
- Email marketing
Not announcedBlack Friday deal for MailPoet
MailPoet vs WowOptin
WowOptin wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | MailPoet | WowOptin |
|---|---|---|
| Our score | 8.3/10 | 8.8/10 (better) |
| Starts at | $8/month | $41/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 500K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | MailPoet | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose MailPoet if…
- Bloggers and small businesses
- WooCommerce stores sending store emails
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
Features
MailPoet
- Newsletter builder
- Signup forms
- WooCommerce emails
- Automation
- Segmentation
- Sending service
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
MailPoet
- Free plan for small lists
- Newsletters are created inside WordPress
- WooCommerce email features
- Automation and detailed statistics need a paid plan
- Multisite support is limited
- Free download emails carry MailPoet branding
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
MailPoet
CreatorStarts here
$8/month
- All Business features except the Sending Service
- For 500 subscribers
Business
$10/month
- Unlimited emails per month
- Removes MailPoet branding
- Priority support
Agency
$30/month
50 websites sites
- Use MailPoet on 50 websites
- 500 subscribers per instance
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
MailPoet vs WowOptin questions
Is MailPoet better than WowOptin?
On our comparison WowOptin comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, MailPoet or WowOptin?
MailPoet starts at $8/month and WowOptin starts at $41/year.
Can I get MailPoet or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin