EmailKit is an email template builder for WordPress and WooCommerce emails.
- Free version
- Yes
- Price
- From $31/year
- Category
- Email marketing
Not announcedBlack Friday deal for EmailKit
EmailKit vs MailPoet
MailPoet wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EmailKit | MailPoet |
|---|---|---|
| Our score | 8.1/10 | 8.3/10 (better) |
| Starts at | $31/year | $8/month |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Free + paid plans | Free + paid plans |
| Active installs | 70K+ | 500K+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | Wpmet | MailPoet |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EmailKit if…
- WooCommerce stores customizing order emails
- Site owners who want branded emails without code
Choose MailPoet if…
- Bloggers and small businesses
- WooCommerce stores sending store emails
Features
EmailKit
- Email template builder
- WooCommerce email templates
- Dynamic shortcodes
- Send test emails
- Saved templates
MailPoet
- Newsletter builder
- Signup forms
- WooCommerce emails
- Automation
- Segmentation
- Sending service
Pros and cons
EmailKit
- Free version on WordPress.org
- Templates for 11+ WooCommerce emails
- 14-day refund window on paid plans
- Saving templates needs a paid plan
- Lifetime Personal plan costs $80, versus $31 per year
MailPoet
- Free plan for small lists
- Newsletters are created inside WordPress
- WooCommerce email features
- Automation and detailed statistics need a paid plan
- Multisite support is limited
- Free download emails carry MailPoet branding
Pricing plans
EmailKit
PersonalStarts here
$31/year
1 site sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Professional
$52/year
5 sites sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Agency
$97/year
Unlimited sites
- 1 year support and updates
- 15+ templates
- 23+ elements
MailPoet
CreatorStarts here
$8/month
- All Business features except the Sending Service
- For 500 subscribers
Business
$10/month
- Unlimited emails per month
- Removes MailPoet branding
- Priority support
Agency
$30/month
50 websites sites
- Use MailPoet on 50 websites
- 500 subscribers per instance
EmailKit vs MailPoet questions
Is EmailKit better than MailPoet?
On our comparison MailPoet comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, EmailKit or MailPoet?
EmailKit starts at $31/year and MailPoet starts at $8/month.
Can I get EmailKit or MailPoet cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.
- Free version
- Yes
- Price
- From $8/month
- Category
- Email marketing
Not announcedBlack Friday deal for MailPoet